Iconosquare vs. SocialPilot

Iconosquare

SocialPilot

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Iconosquare	Score 5.9 out of 10	N/A	"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…	$29 per month
SocialPilot	Score 7.4 out of 10	N/A	SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enable users to assign tasks, and review their teams work while managing multiple clients at the same time.	$30 per month - Manage 25 Social Media Accounts

Pricing

Iconosquare

SocialPilot

Editions & Modules

Single: $29
per month per user
Team: $49
per month
Custom: Contact Us
per month

Professional Plan: $30.00
per month - Manage 25 Social Media Accounts
Small Team Plan: $50.00
per month - Manage 50 Social Media Accounts
Agency Plan: $100.00
per month - Manage 100 Social Media Accounts

Offerings

Pricing Offerings
Iconosquare	SocialPilot
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

$30 per month - Manage 25 Social Media Accounts

Additional Details

—

Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

More Pricing Information

Community Pulse
	Iconosquare	SocialPilot
Top Pros	Pro Depth analytics Pro Engagement metrics Pro Gather data	Pro Extra cost Pro Single interface Pro Social networks
Top Cons	Minus Pay extra Minus Payment plan Minus Type of content	Minus Free plan Minus Not complete

Features

Iconosquare

SocialPilot

Publishing

Comparison of Publishing features of Product A and Product B
	Iconosquare - Ratings	SocialPilot 8.0 4 Ratings 0% below category average
Content planning and scheduling	00 Ratings	9.04 Ratings
Workflow management	00 Ratings	7.04 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Iconosquare - Ratings	SocialPilot 10.0 4 Ratings 22% above category average
Bulk actions	00 Ratings	10.04 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Iconosquare - Ratings	SocialPilot 2.1 4 Ratings 114% below category average
Content marketing	00 Ratings	2.14 Ratings
Paid media management	00 Ratings	2.14 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Iconosquare - Ratings	SocialPilot 9.0 4 Ratings 8% above category average
Twitter	00 Ratings	10.04 Ratings
Facebook	00 Ratings	10.04 Ratings
LinkedIn	00 Ratings	10.04 Ratings
Instagram	00 Ratings	6.04 Ratings
Pinterest	00 Ratings	9.03 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Iconosquare - Ratings	SocialPilot 10.0 3 Ratings 24% above category average
Campaign success analytics	00 Ratings	10.03 Ratings
Real-time tracking	00 Ratings	10.02 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Iconosquare - Ratings	SocialPilot 7.5 4 Ratings 7% below category average
Role-based user permissions & privileges	00 Ratings	9.04 Ratings
Mobile access	00 Ratings	6.04 Ratings

Best Alternatives
	Iconosquare	SocialPilot
Small Businesses	Publer Score 9.5 out of 10	CoSchedule Marketing Suite Score 9.9 out of 10
Medium-sized Companies	Echobox Social Score 9.3 out of 10	CoSchedule Marketing Suite Score 9.9 out of 10
Enterprises	1-Social Score 8.0 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Iconosquare	SocialPilot
Likelihood to Recommend	8.0 (9 ratings)	8.0 (4 ratings)
Usability	- (0 ratings)	8.0 (3 ratings)
Support Rating	9.4 (3 ratings)	10.0 (2 ratings)

User Testimonials
	Iconosquare	SocialPilot
Likelihood to Recommend	Tripnity (ICONOSQUARE) A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform. Incentivized Peyton Dixon TikTok Lead Read full review	SocialPilot Solutions LLP Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much) Incentivized Verified User Anonymous Read full review
Pros	Tripnity (ICONOSQUARE) Provides in-depth analytics on engagement. Provides in-depth analytics on consistencies among your follower base. Provides insight into ways to grow your followership and refine your content. Incentivized Jared DeLong Communications Manager Read full review	SocialPilot Solutions LLP Scheduled Posting Multi Platform Posting Analytics and Reporting Multi User Accounts with different user privileges JT Jai Taylor Creative Director Read full review
Cons	Tripnity (ICONOSQUARE) Manipulating data can be difficult. Paid and organic posts couldn't be separated. Tracking story posts you wanted to group is messy. Incentivized Verified User Anonymous Read full review	SocialPilot Solutions LLP [I feel] Instagram analytics are lacking The free plan is not complete Incentivized Daniel Cooper Digital Marketing Specialist Read full review
Usability	Tripnity (ICONOSQUARE) No answers on this topic	SocialPilot Solutions LLP Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out). Incentivized Verified User Anonymous Read full review
Support Rating	Tripnity (ICONOSQUARE) We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use. Incentivized Verified User Anonymous Read full review	SocialPilot Solutions LLP I've not had to use support JT Jai Taylor Creative Director Read full review
Alternatives Considered	Tripnity (ICONOSQUARE) We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform Incentivized Verified User Anonymous Read full review	SocialPilot Solutions LLP Incentivized Josh Walker President & Founder Read full review
Return on Investment	Tripnity (ICONOSQUARE) It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights The graphs are easy for us to send to clients as they are not very complex or complicated to read There have been no issues or errors with retrieving data with a quick turnaround. Incentivized Kelcey Zacarese Analytics Manager, Social Read full review	SocialPilot Solutions LLP Scheduling and posting in bulk Saves time through content recycling The affordable marketing solutions have promoted the business Incentivized Daniel Cooper Digital Marketing Specialist Read full review
ScreenShots	Iconosquare Screenshots	SocialPilot Screenshots