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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iconosquare

    Score5 out of 10
    N/A"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…

    $29

    per month

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Pricing
    IconosquareSocialPilot
    Editions & Modules
    Single
    $29
    per month per user
    Team
    $49
    per month
    Custom
    Contact Us
    per month
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Offerings
    Pricing Offerings
    IconosquareSocialPilot
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.
    More Pricing Information
    Community Pulse
    IconosquareSocialPilot
    Considered Both Products
    Tripnity (ICONOSQUARE)
    No answer on this topic
    group.one
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    IconosquareSocialPilot
    Publishing
    Comparison of Publishing features of Iconosquare and SocialPilot
    Feature
    Iconosquare
    -
    Ratings
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Content planning and scheduling00 Ratings9.04 Ratings
    Workflow management00 Ratings7.04 Ratings
    Engagement
    Comparison of Engagement features of Iconosquare and SocialPilot
    Feature
    Iconosquare
    -
    Ratings
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Bulk actions00 Ratings10.04 Ratings
    Marketing
    Comparison of Marketing features of Iconosquare and SocialPilot
    Feature
    Iconosquare
    -
    Ratings
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Content marketing00 Ratings2.04 Ratings
    Paid media management00 Ratings2.04 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Iconosquare and SocialPilot
    Feature
    Iconosquare
    -
    Ratings
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Twitter00 Ratings10.04 Ratings
    Facebook00 Ratings10.04 Ratings
    LinkedIn00 Ratings10.04 Ratings
    Instagram00 Ratings6.04 Ratings
    Pinterest00 Ratings9.03 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Iconosquare and SocialPilot
    Feature
    Iconosquare
    -
    Ratings
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Campaign success analytics00 Ratings10.03 Ratings
    Real-time tracking00 Ratings10.02 Ratings
    Account management
    Comparison of Account management features of Iconosquare and SocialPilot
    Feature
    Iconosquare
    -
    Ratings
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Role-based user permissions & privileges00 Ratings9.04 Ratings
    Mobile access00 Ratings6.04 Ratings
    Best Alternatives
    IconosquareSocialPilot
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IconosquareSocialPilot
    Likelihood to Recommend
    8.0
    (9 ratings)
    8.0
    (4 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    9.4
    (3 ratings)
    10.0
    (2 ratings)
    User Testimonials
    IconosquareSocialPilot
    Likelihood to Recommend
    Tripnity (ICONOSQUARE)
    A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
    Incentivized
    Read full review
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Pros
    Tripnity (ICONOSQUARE)
    • Provides in-depth analytics on engagement.
    • Provides in-depth analytics on consistencies among your follower base.
    • Provides insight into ways to grow your followership and refine your content.
    Incentivized
    Read full review
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Cons
    Tripnity (ICONOSQUARE)
    • Manipulating data can be difficult.
    • Paid and organic posts couldn't be separated.
    • Tracking story posts you wanted to group is messy.
    Incentivized
    Read full review
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Usability
    Tripnity (ICONOSQUARE)
    No answers on this topic
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Support Rating
    Tripnity (ICONOSQUARE)
    We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
    Incentivized
    Read full review
    group.one
    I've not had to use support
    Read full review
    Alternatives Considered
    Tripnity (ICONOSQUARE)
    We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
    Incentivized
    Read full review
    group.one
    Incentivized
    Read full review
    Return on Investment
    Tripnity (ICONOSQUARE)
    • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
    • The graphs are easy for us to send to clients as they are not very complex or complicated to read
    • There have been no issues or errors with retrieving data with a quick turnaround.
    Incentivized
    Read full review
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    ScreenShots

    Iconosquare Screenshots

    Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox