Indicative vs. LiveRamp

It is well suited for situations or professionals that works with figures and data, or were you need to present this kind of information to your stakeholders. It may also be useful for students in the area of economics, accounting, finance or administration, to develop or train themselves in this area, linking the professional career with some IT knowledge.

Incentivized

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

• No code writing
• Connection to platforms
• Connection to warehouse

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Having a longer 'data period' in the 'Growth' plan

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

More intuitive and friendly when using it in comparison to Google Analytics plus the positive experience with their support team when experiencing bags in the system.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• Insight of financial figures

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized