iZooto vs. Truepush

iZooto is well suited to any web property that needs to nurture its relationship with users and needs another channel besides email, social media, and paid retargeting. Because of its integration with WordPress, WooCommerce, and Shopify, it's perfect for ECOM sites and other consumer-facing sites. But I can see it work well for a B2B / saas company too. In short, it makes repeat visits much more likely.

Incentivized

Truepush is excellent for providing push notification to users and increasing user engagement.

• iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
• iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
• iZooto allows us to monetise our push notifications without any extra effort.

Incentivized

• Easy Integration
• Easy to Use Dashboard
• Free

• Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
• More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
• There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.

Incentivized

• Nothing as of now

They were on top of things right away when I reported an issue with their WordPress plugin, or when I needed to switch from Shopify to WordPress. Very hands-on and responsive. They have built-in live chat support in their app, though it would be nice if they incorporated it into their WordPress plugin too, so I didn't have to leave WordPress to report issues.

Incentivized

There customer support is excellent and they are always available on whatsapp / chat / email / phone.

We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.

Incentivized

I had more than 100k subscribers on my blog with another company but their paid plans were too expensive for a blog like mine. It has a very large audience base and most of the audience is from India. So I searched for various alternatives (at that time i think Truepush was not launched) and find some good one which had comparatively cheaper plan with good service but within a year my subscriber base grown to 5 times of what it was with a previous company. That plan too become very expensive as the earning was not same every month due to changes in google algorithms and various other reasons. However it was very important to help students so I started searching for other alternatives. After trying many push providers, I was not happy with any of them. Then I ended my search when I found Truepush. After testing, checking their easy to use dashboard, analytics, push delivery and other functions, it took me just 10 minutes to decide that I was moving my Job Alert blog to Truepush. However there were definitely some doubts and some fears too as I had approximately 500k subscribers at that time. After chatting with Ravi (Co Founder Truepush) I felt confident and moved my blog. Now after two months of use, I can definitely say that I made the right decision as I never had any issue. The team at Truepush is always available to help me if I have any doubt. Thanks a lot to the team at Truepush for providing such an amazing product.

• iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
• iZooto contributes a healthy chunk of our ad revenues.

Incentivized

• It's free
• Easy integration