Kindful, a Bloomerang product vs. Salsa CRM

Kindful is well suited when:

• Important to integrate with a wide range of systems such as online fundraising tools or event registration without being tied to a single vendor
• Small to medium sized organizations looking for an affordable but powerful donor database/CRM
• Need a powerful but user friendly tool with customizable reports

Kindful is not well suited when:

• You need very advanced customization such as the ability to built entire custom screens
• You need to track donations in multiple currencies

Incentivized

Well suited for sending mass emails or emails to certain groups, sending automated emails, collecting donations, and peer-to-peer communication. They have a good support team. I'm still figuring out how to best manage supporters, it's not as intuitive as I would like. I used to just manage all donor information on Google Sheets, and I still prefer Google Sheets.

Incentivized

• We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
• Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
• Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
• Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.

Incentivized

• User-Friendly. As a user, it is an intuitive product. When you are working, it is easy to navigate.
• Fundraising Pages: Salsa Engage allows you to easily and quickly make fundraising pages that can be pushed out to your community of donors.
• CRM: Easy to manage the constituents. When someone signs up for our fundraising pages, the software captures the demographics and either matches up to the existing donor or creates a new constituent.
• Salsa CRM listens to their customers and works well with the user base. Most ideas are listened to and can see that requests are pushed out in updates.

Incentivized

• Detailed custom email campaigns and reports can be confusing to navigate. However, Kindful provides excellent customer support and training to make it as easy as possible.
• The price can be a turn off for many people, but if you have an aggressive plan to increase funding, Kindful pricing is scalable based on the size of your database.

Incentivized

• When we started with Salsa, not every option was available online, some were desktop specific. As it has been some time since I worked with Salsa these have probably been resolved.
• The ability to communicate between Salsa CRM and other Salsa software options. Sometimes the crossover was not as efficient as was needed.
• Tagging and setting up rules for particular donors was somewhat confusing - meaning, therefore, that the amount of training needed to implement the software was somewhat intensive.

Incentivized

It suits all of our needs.

Incentivized

You do not have to be a tech-savvy person to be able to use the CRM. Reporting is easy to do.

Incentivized

I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support.

Incentivized

Their tech support is very good and I am very pleased with it. They speak in non-techie lingo for my non-techie staff just as easily as they speak techie to me (a techie). I appreciate their quick turn around in time to answer our questions and the follow up to make sure their answer(s) helped.

Incentivized

We recently added HarnessApp to our software tools. Harness has a strong donor interface but not the backbone that Kindful has to offer. We find them a good match. I looked at dozens of other platforms that compare to Kindful but we always find ourselves sticking with Kindful as our primary CRM.

Incentivized

I have reviewed Salsa Engage and perhaps after our transition has taken place it might be a viable option versus using Constant Contact for internal and external correspondence.

Incentivized

• It is great to be able to quickly tell a prospective sponsor how we are doing financially in each fundraiser along with repeat donors that are helping to keep us going.
• I love that it sends a receipt to the donor immediately (if the email address is included in the profile) without me having to do anything! I am sure our donors love it too.

Incentivized

• Has helped increase our donor retention as we are able to track all communications with donors ensuring that they remain connected.
• The improved emailing (with fewer bounce rate) has helped increase our website and donation page visibility.
• We've sold more tickets to our fundraising events with an improved event management system.

Incentivized