Kochava vs. Leanplum

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kochava
Score 7.9 out of 10
N/A
Kochava is a mobile attribution and analytics platform for enterprises.N/A
Leanplum
Score 5.2 out of 10
N/A
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
Pricing
KochavaLeanplum
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KochavaLeanplum
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
KochavaLeanplum
Small Businesses
Smartlook
Smartlook
Score 8.8 out of 10
OneSignal
OneSignal
Score 9.2 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KochavaLeanplum
Likelihood to Recommend
8.4
(4 ratings)
8.0
(5 ratings)
Usability
3.0
(1 ratings)
-
(0 ratings)
Support Rating
5.1
(3 ratings)
-
(0 ratings)
User Testimonials
KochavaLeanplum
Likelihood to Recommend
Kochava
Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.
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Leanplum
I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
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Pros
Kochava
  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
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Leanplum
  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
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Cons
Kochava
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
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Leanplum
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
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Usability
Kochava
Not user friendly, poor reporting.
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Leanplum
No answers on this topic
Support Rating
Kochava
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
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Leanplum
No answers on this topic
Alternatives Considered
Kochava
It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
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Leanplum
I was not a part of making the decision to use Leanplum over its competitors.
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Return on Investment
Kochava
  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
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Leanplum
  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
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ScreenShots