What users are saying about
646 Ratings
5 Ratings
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Score 9.5 out of 100
646 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Pardot

Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Danielle Armour | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Lead Liaison LMA
5.7
Pardot
7.7
WYSIWYG email editor
Lead Liaison LMA
1.0
Pardot
6.7
Dynamic content
Lead Liaison LMA
9.1
Pardot
6.9
Ability to test dynamic content
Lead Liaison LMA
9.1
Pardot
7.3
Landing pages
Lead Liaison LMA
1.0
Pardot
6.8
A/B testing
Lead Liaison LMA
8.8
Pardot
8.5
Mobile optimization
Lead Liaison LMA
9.1
Pardot
7.7
Email deliverability reporting
Lead Liaison LMA
1.8
Pardot
8.4
List management
Lead Liaison LMA
2.7
Pardot
8.2
Triggered drip sequences
Lead Liaison LMA
8.6
Pardot
8.3

Lead Management

Lead Liaison LMA
4.6
Pardot
8.0
Lead nurturing
Lead Liaison LMA
1.9
Pardot
8.3
Lead scoring and grading
Lead Liaison LMA
3.7
Pardot
8.6
Data quality management
Lead Liaison LMA
9.1
Pardot
7.5
Automated sales alerts and tasks
Lead Liaison LMA
3.6
Pardot
7.8

Campaign Management

Lead Liaison LMA
8.7
Pardot
7.7
Calendaring
Lead Liaison LMA
8.6
Pardot
7.7
Event/webinar marketing
Lead Liaison LMA
8.8
Pardot
7.8

Social Media Marketing

Lead Liaison LMA
8.8
Pardot
6.7
Social sharing and campaigns
Lead Liaison LMA
8.8
Pardot
5.9
Social profile integration
Lead Liaison LMA
8.8
Pardot
7.5

Reporting & Analytics

Lead Liaison LMA
1.2
Pardot
7.0
Dashboards
Lead Liaison LMA
1.8
Pardot
7.4
Standard reports
Lead Liaison LMA
1.0
Pardot
7.0
Custom reports
Lead Liaison LMA
1.0
Pardot
6.6

Platform & Infrastructure

Lead Liaison LMA
6.3
Pardot
7.4
API
Lead Liaison LMA
1.0
Pardot
7.8
Role-based workflow & approvals
Lead Liaison LMA
8.8
Pardot
7.2
Customizability
Lead Liaison LMA
1.0
Pardot
7.3
Integration with Salesforce.com
Lead Liaison LMA
9.1
Pardot
8.6
Integration with Microsoft Dynamics CRM
Lead Liaison LMA
9.1
Pardot
8.3
Integration with SugarCRM
Lead Liaison LMA
9.1
Pardot
5.4

Pros

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Pardot

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
Jillian Papa | TrustRadius Reviewer

Cons

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Pardot

  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Pardot

Pardot 3.6
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno | TrustRadius Reviewer

Support Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 14 answers
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.
Justin Gray | TrustRadius Reviewer

In-Person Training

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey | TrustRadius Reviewer

Return on Investment

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Pardot

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Bailey Witt, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Lead Liaison LMA
1.0
Pardot
7.7

Likelihood to Renew

Lead Liaison LMA
9.1
Pardot
3.6

Usability

Lead Liaison LMA
8.2
Pardot
8.5

Reliability and Availability

Lead Liaison LMA
Pardot
7.5

Performance

Lead Liaison LMA
Pardot
8.3

Support Rating

Lead Liaison LMA
9.1
Pardot
6.4

In-Person Training

Lead Liaison LMA
Pardot
9.0

Online Training

Lead Liaison LMA
Pardot
8.1

Implementation Rating

Lead Liaison LMA
9.1
Pardot
8.2

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