What users are saying about
3 Ratings
5 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

LeadGenius

LeadGenius is great for any company that has very specific, niche leads they need to generate (like we do). If you have a broader audience, I would recommend using a simpler, cheaper platform that simply scrapes LInkedIn for some keywords you've entered. For us, we need specific titles from specific types of companies (i.e. software companies that could use an email API).
Anonymous | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

LeadGenius
7.5
MediaRadar
8.8
Advanced search
LeadGenius
3.0
MediaRadar
8.1
Identification of new leads
LeadGenius
10.0
MediaRadar
8.1
List quality
LeadGenius
9.0
MediaRadar
9.0
List upload/download
LeadGenius
10.0
MediaRadar
9.3
Ideal customer targeting
LeadGenius
7.0
MediaRadar
9.0
Load time/data access
LeadGenius
6.0
MediaRadar
9.4

Sales Intelligence Data Standards

LeadGenius
8.0
MediaRadar
8.6
Contact information
LeadGenius
8.0
MediaRadar
8.7
Company information
LeadGenius
8.0
MediaRadar
8.5
Industry information
LeadGenius
8.0
MediaRadar
8.8

Data Augmentation & Lead Qualification

LeadGenius
9.7
MediaRadar
7.3
Lead qualification process
LeadGenius
10.0
MediaRadar
9.0
Smart lists and recommendations
LeadGenius
10.0
MediaRadar
7.4
Salesforce integration
LeadGenius
10.0
MediaRadar
7.0
Company/business profiles
LeadGenius
10.0
MediaRadar
7.1
Data hygiene
LeadGenius
9.0
MediaRadar
5.9
Filters and segmentation
LeadGenius
9.0
MediaRadar
7.7
Alerts and reminders
LeadGenius
MediaRadar
7.4
Automatic data refresh
LeadGenius
MediaRadar
7.4
Tags
LeadGenius
MediaRadar
6.9

Sales Intelligence Email Features

LeadGenius
MediaRadar
8.0
Sales email templates
LeadGenius
MediaRadar
8.0
Append emails to records
LeadGenius
MediaRadar
8.0

Pros

LeadGenius

  • LeadGenius has gone out of their way to help us find leads for fairly obscure markets. LeadGenius combines AI with personal vetting to find hundreds and thousands of leads for us that other automated lead gen platforms that simply scrape LinkedIn or the web cannot find.
  • If you need any custom work done for you outside of the platform, LeadGenius is willing to help with that where other platforms are not (with other lead gen platforms, either you use the system as-is despite it's shortcomings, or not at all).
Anonymous | TrustRadius Reviewer

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

LeadGenius

  • The platform loads a little slowly and has little quirks. If you create a ton of segments, it can be hard to organize them. If you archive old ones you can't view them anymore (but Leadgenius has access on the backend and can send your data to you).
Anonymous | TrustRadius Reviewer

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Alternatives Considered

LeadGenius

Growlabs used too many generic search parameters and had too many system bugs - but they're early and I'm confident their product will get stronger.
Anonymous | TrustRadius Reviewer

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

LeadGenius

  • LeadGenius has been one of the main sources of leads for us over the past 6 months. There's a longer lead nurture cycle (since they're cold, outbound leads as opposed to inbound), but they do convert to customers for us.
Anonymous | TrustRadius Reviewer

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Pricing Details

LeadGenius

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

LeadGenius
9.0
MediaRadar
9.3

Add comparison