Looker Studio vs. Spotfire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Spotfire
Score 8.0 out of 10
N/A
Spotfire, formerly known as TIBCO Spotfire, is a visual data science platform that combines visual analytics, data science, and data wrangling, so users can analyze data at-rest and at-scale to solve complex industry-specific problems.N/A
Pricing
Looker StudioSpotfire
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
No answers on this topic
Offerings
Pricing Offerings
Looker StudioSpotfire
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor Enterprise engagements, contact Spotfire directly for a custom price quote.
More Pricing Information
Community Pulse
Looker StudioSpotfire
Considered Both Products
Looker Studio
Chose Looker Studio
Looker Studio is great for free, simple Google-centric dashboards, while Power BI offers strong Microsoft integration, AI, and deep data prep (Power Query/DAX) for corporate users. Tableau excels in advanced visual exploration for complex data, though often much pricier. …
Chose Looker Studio
We have evaluated Power BI, Looker Studio, and Tableau for a short period. Looker Studio is easy to deploy and helpful for creating quick reports. However, for better performance, scale, and deeper analysis, we found Power BI.
Chose Looker Studio
A huge amount of backend data that you don't have access to via social media performance tracking platforms themselves. Opens the door to a better understanding of onward journeys from digital channels, and deeper knowledge of user behaviour and audience experience.
Chose Looker Studio
Looker Studio is easy to use and provides sufficient capabilities for setting up basic reporting. It's especially good for a marketing environment. We also use other tools for complex reporting, but when it comes to value for money, Looker Studio is one of the best BI tools on …
Chose Looker Studio
Very good imo, and really cost-effective. With Salesforce, there is too much stubbornness when importing data from Microsoft suite applications, and Power BI is really expensive for a mid-sized organisation. Hence, I feel Looker Studio is actually worth the investment for …
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Spotfire
Chose Spotfire
No experience with the tools in the list above other than Spotfire.
Chose Spotfire
Spotfire has an extremely large and dynamic range of visual analysis tools that can be catered for most issues or projects to create a custom analytics dashboard when compared to other tools I've used. It's multitude of available database connections allow for most …
Chose Spotfire
No, the spotfire is being selected by dev team and architecture team.
Chose Spotfire
Spotfire is stronger than other tools to built complex metrics within the tool, without needs of etl updates and query changing. It has lots of useful visualizations to deep dive data and give interesting analysis to business users. Moreover, with some studies and tests, you …
Chose Spotfire
Although Spotfire has a longer learning curve, it has proven to be more practical and impactful than Tableau. We had only evaluated other tools at a high level initially, and were surprised to hear the success stories of companies moving from Tableau to Spotfire. We have found …
Chose Spotfire
Because of Spotfire's robust features and capabilities, I chose it as my preferred software. Spotfire's greater overall performance and scalability set it apart from other software solutions. It can handle
Chose Spotfire
Spotfire is appropriate for every organization of any size because it can be a recipient of data for better decision-making. Being a robust development platform for creating reports and dashboards, creating a new Spotfire dashboard is relatively simple. Developers can create …
Chose Spotfire
Spotfire is more suited for manufacturing industries with regards the huge data to process to make relevant decision that use big data for making decisions, besides this Spotfire supports more and excels at Availability & Scalability, Data Sources Connectivity and Deployment …
Chose Spotfire
Spotfire is better for geo mapping and easier to maniuplate the data. i am not very good at Tableau anyways but that is what i have used in the past
Chose Spotfire
I prefer Spotfire greatly. While is may seem like a "one trick pony", it does that one trick really well.
Chose Spotfire
We select Spotfire because of its connectors, Big data capabilities, Drill down and inmersive analytics and capacita to manage miliseconds information
Chose Spotfire
Quick analysis and create reports
Chose Spotfire
I choose Spotfire because of the following - custom visual using JavaScript - on the fly chart property update using iron python - easy report Deployment and update -easy to manage user access via so or ldap - best report data Extraction -mix data sources -custom data load …
Chose Spotfire
Spotfire is significantly ahead of both products from an ETL and data ingestion capability. Spotfire also has substantially better visualizations than Power BI, and although the native visualizations aren't as flexible in Tableau, Spotfire enables users to create completely …
Chose Spotfire
Spotfire's key strength les in extent of customization possible and it's inherent Data Analytics capabilities. With in-memory and in-database analysis capabilities, it comes out as a high performance and high efficiency BI solution.
Adding to it, Spotfire integrates the …
Chose Spotfire
Easy to use and is a very flexible tool. Great to have multiple services. Find it to be a trusted platform. The ability to add Iron Python scripts and include code snippets is very useful. Like the style of the created views.
Chose Spotfire
I find both Microsoft Power BI and Spotfire very easy to use. I would rate them on par with each other. There isn’t much to differentiate them. Maybe the learning curve on Spotfire is a bit steeper than Microsoft Power BI.
Chose Spotfire
Augmented AI with Spotfire is very useful for data virtualization. Since data visualization is a quick and very easy way to convey our information. This software makes it easier with its interactive way of presenting data in charts, graphs, and 3D forms.
Chose Spotfire
It provides all tools along with in-built apps for analysis and generating reports, metrics, charts, and graphs. Comes with appropriate costing model at least for an average size organization
Chose Spotfire
We ultimately switched to Tableau desktop as we realized it was able to do all of the things we required of Spotfire.
Chose Spotfire
I haven’t tried any other tools by TIBCO. The only tool we use in our company is Spotfire, so my analysis is limited to Spotfire.
Chose Spotfire
Spotfire stacks well in comparison to other BI products and provides a simplified way to manage reporting and visualization requirements.
Chose Spotfire
Spotfire is the best application for power users by virtue of its wide variety of visualizations, incorporated analytics, superior data canvas, and ability to integrate code such as R or Python. The learning curve is steeper and the menus are Windows 7 once you are past some …
Chose Spotfire
The only other tool we use in my course is Tableau. Tableau is very popular regionally (Omaha, NE), runs locally on Mac and PC, is free for students and faculty, and has a web outlet for sharing. It also plays well with AWS. For these reasons, we use it as the primary …
Features
Looker StudioSpotfire
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.1
Ratings
13% below category average
Spotfire
-
Ratings
Pixel Perfect reports6.60 Ratings00 Ratings
Customizable dashboards7.40 Ratings00 Ratings
Report Formatting Templates7.20 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.7
Ratings
2% below category average
Spotfire
-
Ratings
Drill-down analysis6.90 Ratings00 Ratings
Formatting capabilities7.10 Ratings00 Ratings
Integration with R or other statistical packages7.10 Ratings00 Ratings
Report sharing and collaboration9.70 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.1
Ratings
1% below category average
Spotfire
-
Ratings
Publish to Web8.40 Ratings00 Ratings
Publish to PDF8.70 Ratings00 Ratings
Report Versioning8.10 Ratings00 Ratings
Report Delivery Scheduling7.90 Ratings00 Ratings
Delivery to Remote Servers7.60 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
6.6
Ratings
16% below category average
Spotfire
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)7.20 Ratings00 Ratings
Location Analytics / Geographic Visualization7.70 Ratings00 Ratings
Predictive Analytics5.20 Ratings00 Ratings
Pattern Recognition and Data Mining6.20 Ratings00 Ratings
Platform Connectivity
Comparison of Platform Connectivity features of Product A and Product B
Looker Studio
-
Ratings
Spotfire
7.2
Ratings
15% below category average
Connect to Multiple Data Sources00 Ratings7.80 Ratings
Extend Existing Data Sources00 Ratings7.40 Ratings
Automatic Data Format Detection00 Ratings7.80 Ratings
MDM Integration00 Ratings6.00 Ratings
Data Exploration
Comparison of Data Exploration features of Product A and Product B
Looker Studio
-
Ratings
Spotfire
9.1
Ratings
7% above category average
Visualization00 Ratings9.00 Ratings
Interactive Data Analysis00 Ratings9.20 Ratings
Data Preparation
Comparison of Data Preparation features of Product A and Product B
Looker Studio
-
Ratings
Spotfire
7.4
Ratings
10% below category average
Interactive Data Cleaning and Enrichment00 Ratings7.20 Ratings
Data Transformations00 Ratings8.00 Ratings
Data Encryption00 Ratings7.00 Ratings
Built-in Processors00 Ratings7.50 Ratings
Platform Data Modeling
Comparison of Platform Data Modeling features of Product A and Product B
Looker Studio
-
Ratings
Spotfire
7.6
Ratings
10% below category average
Multiple Model Development Languages and Tools00 Ratings7.50 Ratings
Automated Machine Learning00 Ratings8.50 Ratings
Single platform for multiple model development00 Ratings7.60 Ratings
Self-Service Model Delivery00 Ratings6.70 Ratings
Model Deployment
Comparison of Model Deployment features of Product A and Product B
Looker Studio
-
Ratings
Spotfire
7.4
Ratings
14% below category average
Flexible Model Publishing Options00 Ratings7.80 Ratings
Security, Governance, and Cost Controls00 Ratings7.00 Ratings
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Looker StudioSpotfire
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Score 9.7 out of 10
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Score 8.6 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
Posit
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Score 10.0 out of 10
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Score 7.1 out of 10
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Score 10.0 out of 10
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User Ratings
Looker StudioSpotfire
Likelihood to Recommend
8.4
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
9.6
(0 ratings)
Usability
8.4
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
7.1
(0 ratings)
Support Rating
6.7
(0 ratings)
8.7
(0 ratings)
In-Person Training
-
(0 ratings)
8.3
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.4
(0 ratings)
Configurability
-
(0 ratings)
7.1
(0 ratings)
Ease of integration
-
(0 ratings)
7.0
(0 ratings)
Product Scalability
-
(0 ratings)
7.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
5.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
Looker StudioSpotfire
Likelihood to Recommend
Fantastic for detailed data, especially for tracking user journeys from social media onto the website, for example. Great for use across multiple people in teams, even where only one or two people have a full understanding of the tool, as it is user-friendly once set up. Not hugely appropriate for presenting in and of itself, best as a source of raw data versus a tool to convey findings.
Read full review
Spotfire was used to look at a large data set of an in process manufacturing step. The data visualization was set up to look at yield as a function of several inputs (chemical / equipment / operator). After only a short analysis it was immediately obvious that there was a 5% yield discrepancy based on the operator using the equipment. The operators were retrained and the yield gap was eliminated.
Read full review
Pros
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
  • It has the best coding integration (python, R) of any BI product
  • The ability to work with very large datasets (10 mil+) is better than competitors
  • Export options are more complete and have better functionality
  • The data canvas is the best tool to join and transform data vs. competitors
Read full review
Cons
  • There are several limitations to data manipulation - especially with different scopes.
  • Limited functionality on pivoting data, etc - ie, cannot create segments.
  • Data has to be refreshed if new dataLayer elements are added often manually.
  • A limited number of charts, graphics, etc.
  • Limited design abilities (cannot bring in custom fonts, etc).
Read full review
  • They should have a lower price point for users to access the analyst version who don't require advanced capabilities. For example, a lower price if users just need to do some basic slicing and dicing with their data and not have to the data science functionality (ie. K-means clustering, regression modeling, classification modeling, etc.).
  • Currently, you can't change the font type/color on the axis, which I'm sure will eventually be available in the future as they have a Spotfire Ideas portal that they're fairly responsive to and act on. I guess at the end of the day, it's about the data and what insights you get from it.
Read full review
Likelihood to Renew
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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It's a very powerful tool that allows for a myriad of customizations within the analysis files themselves, particularly with the custom expression functionality. There have been some great strides with the quality of the visualization options (which were not great to begin with) and I hope to see more improvements made as the product gets updated.
Read full review
Usability
Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
Read full review
Basic tasks like generating meaningful information from large sets of raw data are very easy. The next step of linking to multiple live data sources and linking those tables and performing on the fly analysis of the imported data is understandably more difficult.
Read full review
Reliability and Availability
No answers on this topic
Even though, it's a rather stable and predictable tool that's also fast, it does have some bugs and inconsistencies that shut down the system. Depending on the details, it could happen as often as 2-3 times a week, especially during the development period.
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Performance
No answers on this topic
Generally, the Spotfire client runs with very good performance. There are factors that could affect performance, but normally has to do with loading large analysis files from the library if the database is located some distance away and your global network is not optimal. Once you have your data table(s) loaded in the client application, usually the application is quite good performance-wise.
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Support Rating
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Support has been helpful with issues. Support seems to know their product and its capabilities. It would also seem that they have a good sense of the context of the problem; where we are going with this issue and what we want the end outcome to be.
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In-Person Training
No answers on this topic
The instructor was very in depth and provided relevant training to business users on how to create visualizations. They showed us how to alter settings and filter views, and provided resources for future questions. However, the instructor failed to cover data sources, connecting to data, etc. While it was helpful to see how users can use the data to create reports, they failed to properly instruct us on how to get the dataset in to begin with. We are still trying to figure out connections to certain databases (we have multiple different types).
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Online Training
No answers on this topic
The online training is good, provides a good base of knowledge. The video demonstrations were well-done and easy to follow along. Provided exercises are good as well, but I think there could be more challenging exercises. The training has also gone up in price significantly in the last 3 years (in USD, which hurts us even more in Canada), and I'm not sure it is worth the money it now costs (it is worth how much it cost 3 years ago, but not double that.)
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Implementation Rating
No answers on this topic
The original architecture I created for our implementation had only a particular set of internal business units in mind. Over the years, Spotfire gained in popularity in our company and was being utilized across many more business units. Soon, its usage went beyond what the original architectural implementation could provide. We've since learned about how the product is used by the different teams and are currently in the middle of rolling out a new architecture. I suggest:
  • Have clearly defined service level agreements with all the teams that will use Spotfire. Your business intelligence group might only need availability during normal working hours, but your production support group might need 24/7 availability. If these groups share one Spotfire server, maintenance of that server might be a problem.
  • Know the different types of data you will be working with. One group might be working with "public" data while another group might work with sensitive data. Design your Library accordingly and with the proper permissions.
  • Know the roles of the users of Spotfire. Will there only be a small set of report writers or does everyone have write access to the Library?
  • ALWAYS add a timestamp prompt to your reports. You don't want multiple users opening a report that will try and pull down millions of rows of data to their local workstations. Another option, of course, is to just hard code a time range in the backing database view (i.e. where activity_date >= sysdate - 90, etc.), but I'd rather educate/train the user base if possible.
  • This probably goes without saying, but if possible, point to a separate reporting database or a logical standby database. You don't want the company pounding on your primaries and take down your order system.
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Alternatives Considered
Looker Studio is great for free, simple Google-centric dashboards, while Power BI offers strong Microsoft integration, AI, and deep data prep (Power Query/DAX) for corporate users. Tableau excels in advanced visual exploration for complex data, though often much pricier. Fullstory is a different beast, focusing on user experience (UX) session replay for product teams, not traditional BI
Read full review
Spotfire is appropriate for every organization of any size because it can be a recipient of data for better decision-making. Being a robust development platform for creating reports and dashboards, creating a new Spotfire dashboard is relatively simple. Developers can create highly customized dashboards using the tools it provides. I will recommend this software to others
Read full review
Scalability
No answers on this topic
In an enterprise architecture, if Spotfire Advanced Data services(Composite Studio),data marts can be managed optimally and scalability in a data perspective is great. As the web player/consumer is directly proportional to RAM, if the enterprise can handle RAM requirement accomodating fail over mechanisms appropraitely, it is definitely scalable,
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Return on Investment
  • It has reduced the manual reporting effort we were putting into compiling Excel spreadsheets. It saved us hours of our daily work.
  • Given its cost-effectiveness, time savings, and operational viability, we can say it has a positive ROI with minimal overhead.
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  • Spotfire really helped a lot of people in terms of analysis. It eliminates data analysis in excel. Because even underlying data you can explore it in Spotfire.
  • Spotfire helps data analysts to investigate data and also help analysts solve inconsistency of data.
  • Spotfire helps data analysts in building great dashboard that provide insights to users to make decisions to drive revenue and manage the churn.
Read full review
ScreenShots

Spotfire Screenshots

Screenshot of Smart Visual AnalyticsScreenshot of Geospatial AnalyticsScreenshot of Intelligent Data WranglingScreenshot of Point-and-click Data ScienceScreenshot of Real-time Streaming Analytics