Lotame vs. Retargetly DMP

Retargetly DMP

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Lotame	Score 8.6 out of 10	N/A	Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).	N/A
Retargetly DMP	Score 0.0 out of 10	N/A	Retargetly DMP is, according to the vendor, the first non-enterprise data management platform. With it, anyone can collect data from digital media and offline sources like websites, apps, ad campaigns, CRM, email and more. Once the data is in, the platform overlaps hundreds of valuable 3rd party segments to provide robust analytics and insights about any audience. Retargetly DMP is integrated to push data into all of the top tier media activation platforms, and allows for full funnel reporting.…	$2,000 monthly, per license

Pricing

Lotame

Retargetly DMP

Editions & Modules

No answers on this topic

Basic: $2000.00
monthly, per license
Advanced: $5000.00
monthly, per license

Offerings

Pricing Offerings
Lotame	Retargetly DMP
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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Both versions include an unlimited number of data collection events and unique visitors. The Basic version allows for a maximum of 5 first-party domains or apps and doesn't allow for any sub-licenses. In the Advanced version, you'll be able to track data from 25 domains or apps and can do everything from one license or set up to 5 sub-licenses each with individual access.

More Pricing Information

Community Pulse
	Lotame	Retargetly DMP
Top Pros	Pro Audience segments Pro Intuitive ui Pro Easy to create	No answers on this topic
Top Cons	Minus Data feed Minus Cross device Minus Ad campaign	No answers on this topic

Features

Lotame

Retargetly DMP

Data Collection

Comparison of Data Collection features of Product A and Product B
	Lotame 6.3 8 Ratings 25% below category average	Retargetly DMP - Ratings
Collection of first-party data	6.08 Ratings	00 Ratings
Collection of third-party data	9.07 Ratings	00 Ratings
Access to Third-party Data Providers	4.08 Ratings	00 Ratings

Data Classification

Comparison of Data Classification features of Product A and Product B
	Lotame 7.7 8 Ratings 9% below category average	Retargetly DMP - Ratings
Audience taxonomy	7.08 Ratings	00 Ratings
Tag Management	8.07 Ratings	00 Ratings
Data Analysis Dashboard	8.08 Ratings	00 Ratings

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Lotame 6.0 7 Ratings 28% below category average	Retargetly DMP - Ratings
Data Transfer	5.06 Ratings	00 Ratings
DSP integration	7.07 Ratings	00 Ratings

DMP Analytics

Comparison of DMP Analytics features of Product A and Product B
	Lotame 6.5 8 Ratings 20% below category average	Retargetly DMP - Ratings
Campaign Analytics	6.06 Ratings	00 Ratings
Audience Analytics	7.08 Ratings	00 Ratings

Best Alternatives
	Lotame	Retargetly DMP
Small Businesses	MediaMath Score 7.4 out of 10	MediaMath Score 7.4 out of 10
Medium-sized Companies	Oracle Marketing Score 8.1 out of 10	Oracle Marketing Score 8.1 out of 10
Enterprises	Oracle Marketing Score 8.1 out of 10	Oracle Marketing Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Lotame	Retargetly DMP
Likelihood to Recommend	8.0 (8 ratings)	- (0 ratings)
Support Rating	8.0 (1 ratings)	- (0 ratings)

User Testimonials
	Lotame	Retargetly DMP
Likelihood to Recommend	Lotame Solutions Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service. Incentivized Verified User Anonymous Read full review	Retargetly No answers on this topic
Pros	Lotame Solutions Its ability to show different affinities of audience segments Creating and customizing audience segments Great reporting features to help learn more about audience segments and media performance Incentivized Trevor Patch Marketing Technologist Read full review	Retargetly No answers on this topic
Cons	Lotame Solutions So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame. Incentivized Jim Cairl Director, Online Advertising and Operations Read full review	Retargetly No answers on this topic
Support Rating	Lotame Solutions Lotame has been an excellent partner with MMP Incentivized Samantha Anis, CPA, CMA Senior Accountant Read full review	Retargetly No answers on this topic
Alternatives Considered	Lotame Solutions There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world. Verified User Anonymous Read full review	Retargetly No answers on this topic
Return on Investment	Lotame Solutions Helped us increase data revenue via their unbranded exchange. Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns. Verified User Anonymous Read full review	Retargetly No answers on this topic
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