macOS

Anyone with an iPhone or iPad would benefit from having a macOS-based computer. Additionally, the learning curve for a new user is much less steep than for a Windows computer. Apple has updated its OS for 20+ years, however, still maintains the same basic functionality (turn on/off, open/close apps, etc), the same cannot be said for Windows (Windows Vista, 8, 8.1, 11).

Incentivized

• Integrates with other apple devices seamlessly
• Information passed between those devices is encrypted end to end (understanding that apple has the keys in some cases)
• Compact design
• Aesthetically pleasing

Incentivized

• Integration within a windows environment does require more work.
• Does not play well with PCL based network printers that do not also support PS.
• Dongles for everything

Incentivized

• Apple supports their hardware longer than most manufacturers, which is good.
• Apple's hardware is more expensive than similar equipment competition, which is bad but offset somewhat by its longevity.
• Apple in an Apple world works great.
• Apple in a Windows world has some work to do to get things talking.

Incentivized