MailerLite vs Moosend

• They had various ways to get subscribers on your email list.
• Drag and drop email editor with fancy email templates.
• Email campaign tracking and AB testing.

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• Custom template formatting via drag and drop.
• Payment per email sent, as opposed to per subscriber.

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• Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
• They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
• The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.

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• Would like a more personalised sign up form

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• While email is a great way to connect with our clients, the sharable pdf brochures have been a great source of traffic to our website. It has also been a great conversation starter with potential clients who are tired of emails.
• There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The .PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. It'll be good to be able to track clicks, which currently can't be done as it's stared as a draft in MailerLite.

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• Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend.

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