MailUp vs. Marigold Engage+

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailUp
Score 6.0 out of 10
N/A
MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
Marigold Engage+
Score 8.0 out of 10
N/A
Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.N/A
Pricing
MailUpMarigold Engage+
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MailUpMarigold Engage+
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
MailUpMarigold Engage+
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailUp
9.5
1 Ratings
16% above category average
Marigold Engage+
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content8.01 Ratings00 Ratings
Mobile optimization10.01 Ratings00 Ratings
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MailUpMarigold Engage+
Small Businesses
ReachMail
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Score 8.1 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.9 out of 10
Iterable
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Score 8.8 out of 10
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User Ratings
MailUpMarigold Engage+
Likelihood to Recommend
10.0
(1 ratings)
8.0
(11 ratings)
Likelihood to Renew
-
(0 ratings)
7.6
(3 ratings)
Usability
-
(0 ratings)
4.0
(1 ratings)
Support Rating
-
(0 ratings)
2.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
MailUpMarigold Engage+
Likelihood to Recommend
MailUp
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
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Marigold
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
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Pros
MailUp
  • Email marketing creation
  • Email design
  • HTML template creation
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Marigold
  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
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Cons
MailUp
  • Alt tag styling within the editor
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Marigold
  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
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Likelihood to Renew
MailUp
No answers on this topic
Marigold
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
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Usability
MailUp
No answers on this topic
Marigold
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
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Support Rating
MailUp
No answers on this topic
Marigold
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
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Alternatives Considered
MailUp
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
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Marigold
CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
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Return on Investment
MailUp
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
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Marigold
  • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
  • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
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ScreenShots

MailUp Screenshots

Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Screenshot of