Marigold Engage vs. OpenText Core Experience Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marigold Engage
Score 5.6 out of 10
N/A
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A
OpenText Core Experience Insights
Score 6.8 out of 10
N/A
OpenText Core Experience Insights orchestrates customer communication events across all touchpoints to establish great marketing moments across the entire customer lifecycle. Aggregating multiple data sources, Core Experience Insights captures event data for analysis and reporting, tracks customer events and adds analytics and visualization for better customer experiences. The vendor states that with Core Experience Insights, marketers can better manage the customer journey from engagement…N/A
Pricing
Marigold EngageOpenText Core Experience Insights
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Marigold EngageOpenText Core Experience Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
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User Ratings
Marigold EngageOpenText Core Experience Insights
Likelihood to Recommend
8.8
(2 ratings)
6.6
(5 ratings)
User Testimonials
Marigold EngageOpenText Core Experience Insights
Likelihood to Recommend
Marigold
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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OpenText
OpenText Core Experience Insights is one of the best products to visualize data coming across your application landscape. The visualization tool is very powerful and well designed. Delivering an email campaign is also very easy as well as monitoring it.
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Pros
Marigold
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
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OpenText
  • Helps to determine our lead scoring
  • Captures analytics accurately from multiple channels
  • Helps us to visualize at what point leads will turn into sales
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Cons
Marigold
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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OpenText
  • While doing a custom drilldown to show data by regions, results are displayed in clunky graphs with no good appeal.
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Alternatives Considered
Marigold
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
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OpenText
OpenText Core Experience Insights stacks up against other vendors by providing Enhanced opportunities and Policy compliance reports Skills feedback Defect reporting and TNI Agent performance reporting Overall compliance and governance Continuous improvement End-to-end account study Customer complaint analysis Upstream process feedback Business non-value add analysis Vital business insights Transformation opportunities
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Return on Investment
Marigold
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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OpenText
  • No changes till now, as we do not have used it long enough
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ScreenShots