What users are saying about
9 Ratings
7 Ratings
9 Ratings
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Score 4.9 out of 100
7 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Maropost

Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
Nicholas Kouvatsos | TrustRadius Reviewer

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Maropost
6.5
Opal
WYSIWYG email editor
Maropost
5.6
Opal
Dynamic content
Maropost
8.2
Opal
Ability to test dynamic content
Maropost
5.6
Opal
Landing pages
Maropost
7.4
Opal
A/B testing
Maropost
6.5
Opal
Mobile optimization
Maropost
7.9
Opal
Email deliverability reporting
Maropost
5.4
Opal
List management
Maropost
6.0
Opal
Triggered drip sequences
Maropost
5.7
Opal

Reporting & Analytics

Maropost
6.9
Opal
Dashboards
Maropost
5.6
Opal
Standard reports
Maropost
8.1
Opal
Custom reports
Maropost
7.1
Opal

Project Management

Maropost
Opal
7.9
Task Management
Maropost
Opal
9.1
Gantt Charts
Maropost
Opal
9.1
Scheduling
Maropost
Opal
9.1
Workflow Automation
Maropost
Opal
9.1
Mobile Access
Maropost
Opal
1.0
Search
Maropost
Opal
9.1
Visual planning tools
Maropost
Opal
9.1

Communication

Maropost
Opal
6.1
Chat
Maropost
Opal
4.5
Notifications
Maropost
Opal
9.1
Discussions
Maropost
Opal
4.5

File Sharing & Management

Maropost
Opal
9.1
Versioning
Maropost
Opal
9.1
Video files
Maropost
Opal
9.1
Audio files
Maropost
Opal
9.1
Document collaboration
Maropost
Opal
9.1
Access control
Maropost
Opal
9.1

Pros

Maropost

  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
Anonymous | TrustRadius Reviewer

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Cons

Maropost

  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
Michael Rozbruch | TrustRadius Reviewer

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Support Rating

Maropost

Maropost 2.0
Based on 1 answer
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Alternatives Considered

Maropost

Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Amy Kelly | TrustRadius Reviewer

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Return on Investment

Maropost

  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
Anonymous | TrustRadius Reviewer

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Screenshots

Pricing Details

Maropost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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