Medallia Digital Experience Analytics vs. Plerdy

When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.

Incentivized

I wanted to show different popup form based on user country and thanx to Plerdy they have a feature to show popup based on user location Easy interpretation of Google Search Console was in my need and with Plerdy I achived it within few minutes

• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

Incentivized

• Heat maps - allows me to see where clients websites are being clicked
• Analytics - provides insights
• User Interaction

Incentivized

• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

• Overall UI is kind of bit old but easy to navigate
• While create form I found little difficulty to publish it
• Should integrate with more email marketing software

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

Incentivized

With Flodesk I experienced delays in the loading time of the popup forms, and there were instances where the forms did not load at all on my website. Additionally, I found the design options for the forms to be somewhat limited.

• We have improved form fills, which has provided more sales leads
• We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
• We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users

Incentivized

• Being able to see where my own efforts are paying off or struggling
• Being able to see where my clients websites are doing well or struggling
• Overall has provided insight!

Incentivized