What users are saying about
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536 Ratings
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597 Ratings

Microsoft Dynamics 365

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Score 7.6 out of 100

Pardot

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Score 7.4 out of 100

Likelihood to Recommend

Microsoft Dynamics 365

Typical customer relationship management is great. Accounts, Contacts, Leads, Opportunities, etc. Those are obvious. But where it really shines is in the customization and integration with other Microsoft tools. Outlook connection for painless contact creation or tracking email communication. SharePoint and Office 365 Group connection to store documents related to a client and allow others to collaborate on overlapping data without additional D365 licenses (or at least get the much more cost-effective Team Member licenses to read data but make only limited edits). Or, full-on model-driven PowerApps, allowing quick development of custom line-of-business applications whose data can be related to other "standard" business records, like the "normal" CRM records. And the connection to Flow allows for hundreds of other systems to be connected to D365 and allows you to automate business process. Or, other third-party tools, such as Tibco Scribe, can be used to pass data back and forth between systems.
No photo available

Pardot

Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Danielle Armour profile photo

Feature Rating Comparison

Sales Force Automation

Microsoft Dynamics 365
8.0
Pardot
Customer data management / contact management
Microsoft Dynamics 365
8.5
Pardot
Workflow management
Microsoft Dynamics 365
7.8
Pardot
Territory management
Microsoft Dynamics 365
8.0
Pardot
Opportunity management
Microsoft Dynamics 365
8.6
Pardot
Integration with email client (e.g., Outlook or Gmail)
Microsoft Dynamics 365
8.3
Pardot
Contract management
Microsoft Dynamics 365
7.4
Pardot
Quote & order management
Microsoft Dynamics 365
7.6
Pardot
Interaction tracking
Microsoft Dynamics 365
8.0
Pardot
Channel / partner relationship management
Microsoft Dynamics 365
8.0
Pardot

Customer Service & Support

Microsoft Dynamics 365
8.2
Pardot
Case management
Microsoft Dynamics 365
8.6
Pardot
Call center management
Microsoft Dynamics 365
7.9
Pardot
Help desk management
Microsoft Dynamics 365
8.3
Pardot

Marketing Automation

Microsoft Dynamics 365
8.0
Pardot
Lead management
Microsoft Dynamics 365
8.3
Pardot
Email marketing
Microsoft Dynamics 365
7.8
Pardot

CRM Project Management

Microsoft Dynamics 365
7.7
Pardot
Task management
Microsoft Dynamics 365
7.6
Pardot
Billing and invoicing management
Microsoft Dynamics 365
7.9
Pardot
Reporting
Microsoft Dynamics 365
7.6
Pardot

CRM Reporting & Analytics

Microsoft Dynamics 365
7.8
Pardot
Forecasting
Microsoft Dynamics 365
7.3
Pardot
Pipeline visualization
Microsoft Dynamics 365
8.5
Pardot
Customizable reports
Microsoft Dynamics 365
7.5
Pardot

Customization

Microsoft Dynamics 365
8.1
Pardot
Custom fields
Microsoft Dynamics 365
8.2
Pardot
Custom objects
Microsoft Dynamics 365
8.2
Pardot
Scripting environment
Microsoft Dynamics 365
7.8
Pardot
API for custom integration
Microsoft Dynamics 365
8.2
Pardot

Security

Microsoft Dynamics 365
8.8
Pardot
Single sign-on capability
Microsoft Dynamics 365
8.8
Pardot
Role-based user permissions
Microsoft Dynamics 365
8.8
Pardot

Social CRM

Microsoft Dynamics 365
7.7
Pardot
Social data
Microsoft Dynamics 365
7.6
Pardot
Social engagement
Microsoft Dynamics 365
7.8
Pardot

Integrations with 3rd-party Software

Microsoft Dynamics 365
7.9
Pardot
Marketing automation
Microsoft Dynamics 365
8.0
Pardot
Compensation management
Microsoft Dynamics 365
7.9
Pardot

Platform

Microsoft Dynamics 365
7.4
Pardot
Mobile access
Microsoft Dynamics 365
7.4
Pardot

Email & Online Marketing

Microsoft Dynamics 365
Pardot
7.5
WYSIWYG email editor
Microsoft Dynamics 365
Pardot
6.8
Dynamic content
Microsoft Dynamics 365
Pardot
6.8
Ability to test dynamic content
Microsoft Dynamics 365
Pardot
7.1
Landing pages
Microsoft Dynamics 365
Pardot
6.9
A/B testing
Microsoft Dynamics 365
Pardot
8.3
Mobile optimization
Microsoft Dynamics 365
Pardot
7.5
Email deliverability
Microsoft Dynamics 365
Pardot
8.2
List management
Microsoft Dynamics 365
Pardot
8.1
Triggered drip sequences
Microsoft Dynamics 365
Pardot
8.2

Lead Management

Microsoft Dynamics 365
Pardot
7.9
Lead nurturing
Microsoft Dynamics 365
Pardot
8.3
Lead scoring and grading
Microsoft Dynamics 365
Pardot
8.6
Data quality management
Microsoft Dynamics 365
Pardot
7.3
Automated sales alerts and tasks
Microsoft Dynamics 365
Pardot
7.5

Campaign Management

Microsoft Dynamics 365
Pardot
7.6
Calendaring
Microsoft Dynamics 365
Pardot
7.6
Event/webinar marketing
Microsoft Dynamics 365
Pardot
7.6

Social Media Marketing

Microsoft Dynamics 365
Pardot
6.6
Social sharing and campaigns
Microsoft Dynamics 365
Pardot
5.6
Social profile integration
Microsoft Dynamics 365
Pardot
7.5

Reporting & Analytics

Microsoft Dynamics 365
Pardot
6.7
Dashboards
Microsoft Dynamics 365
Pardot
6.9
Standard reports
Microsoft Dynamics 365
Pardot
7.0
Custom reports
Microsoft Dynamics 365
Pardot
6.3

Platform & Infrastructure

Microsoft Dynamics 365
Pardot
7.4
API
Microsoft Dynamics 365
Pardot
7.6
Role-based workflow & approvals
Microsoft Dynamics 365
Pardot
7.3
Customizability
Microsoft Dynamics 365
Pardot
7.0
Integration with Salesforce.com
Microsoft Dynamics 365
Pardot
8.5
Integration with Microsoft Dynamics CRM
Microsoft Dynamics 365
Pardot
8.3
Integration with SugarCRM
Microsoft Dynamics 365
Pardot
5.4

Pros

Microsoft Dynamics 365

  • Provisioning and initial deployment are a breeze and completed within a day or less after receiving the licences.
  • Customizations and configuring the database instances is extremely simple as long as changes and enhancements are implemented cautiously and with purpose.
  • Integration with other Microsoft applications is one of the top selling points, such as Outlook for tracking email to Dynamics 35, data connections to Excel for refreshing data exports, PowerBI, Flow, & PowerApps
  • Advanced Find querying is one of the easiest tools to quickly get and save data accessed regularly.
  • The native Microsoft mobile tablet and phone app can be implemented with minimal extra work or configurations.
  • Ability to 100% fully implement (and integrate with other Microsoft platforms) with no code whatsoever (100% no code SaaS!) saving time any money for quick deployments.
  • The Dynamics 365 community is massive for forum support and user group networks.
Justin Pink profile photo

Pardot

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
Jillian Papa profile photo

Cons

Microsoft Dynamics 365

  • Customization is tricky with Microsoft Dynamics 365. Javascript is primarily used, and due to this most business edition users keep their solution as "out of the box" as possible to save time and cost.
  • The out of the box interface is clunky, and those who do not want to customize the interface will lose time figuring out and navigating through the complex interface.
  • To get the most out of Microsoft Dynamics 365, you need integrations with the rest of Microsoft's suite, which incurs more cost and can make it so you're putting all your "eggs in one basket".
Alexander Cooper profile photo

Pardot

  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
Garrett Genest profile photo

Likelihood to Renew

Microsoft Dynamics 365

Microsoft Dynamics 365 7.9
Based on 19 answers
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place.We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade.We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
Chris Jensen profile photo

Pardot

Pardot 8.0
Based on 85 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark profile photo

Usability

Microsoft Dynamics 365

Microsoft Dynamics 365 9.0
Based on 8 answers
The application handles well in terms of maintaining your master data about customers and it provides you with the steps to form a lead to an actual order. Navigation is fairly easy and you can easily export data to Excel or call out a small graph if needed. The dashboard functionality provides some well-customized overviews for each business area so this a well-used tool for the business.
No photo available

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr profile photo

Reliability and Availability

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Support

Microsoft Dynamics 365

Microsoft Dynamics 365 10.0
Based on 1 answer
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Todd Jankowski profile photo

Pardot

Pardot 6.4
Based on 14 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
John Schott profile photo

In-Person Training

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

Microsoft Dynamics 365

Microsoft Dynamics 365 7.5
Based on 2 answers
No answer on this topic is available.

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

Microsoft Dynamics 365

Microsoft Dynamics 365 9.2
Based on 4 answers
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
Sara Tsoodle profile photo

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson profile photo

Alternatives Considered

Microsoft Dynamics 365

  • I converted a company from JD Edwards CRM to MS Dynamics CRM 4.0. I had very limited experience with the JD Edwards CRM, but my overall impression of the JDE CRM is that JDE is not a CRM system but an ERP system. It seemed that the CRM piece of JDE was added-on as a last minute, "let's stay with the times" module. It was very simplistic and lacked structure. My experience with the JDE CRM system was in 2008-2009.
  • I converted a very small division of my current company from SalesForce into CRM. I had limited visibility to the SalesForce system. It seemed that there was a limited ability to customize the system. It was also difficult to export all of the data from SalesForce for import into MS Dynamics CRM. This was done in 2010.
In both of my experiences, the end user feedback after the conversion was priceless. In both situations, the end-users felt that the new system (MS Dynamics CRM) was much easier to use than the previous systems that the used.
Christina Bayley profile photo

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey profile photo

Return on Investment

Microsoft Dynamics 365

  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
No photo available

Pardot

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Bailey Witt, MBA profile photo

Pricing Details

Microsoft Dynamics 365

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Microsoft Dynamics 365 Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Microsoft Dynamics 365
8.1
Pardot
7.5

Likelihood to Renew

Microsoft Dynamics 365
7.9
Pardot
8.0

Usability

Microsoft Dynamics 365
9.0
Pardot
8.5

Reliability and Availability

Microsoft Dynamics 365
Pardot
7.5

Performance

Microsoft Dynamics 365
Pardot
8.3

Support

Microsoft Dynamics 365
10.0
Pardot
6.4

In-Person Training

Microsoft Dynamics 365
Pardot
9.0

Online Training

Microsoft Dynamics 365
7.5
Pardot
8.1

Implementation

Microsoft Dynamics 365
9.2
Pardot
8.2

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