MindFire Studio vs. UniSender

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.

Incentivized

I use it for sending promos and to present new products to existing and new customers. I'd say it's best for fields such as marketing, cosmetics, online courses, forums, meetings, and other types of businesses. Actually, any type of business can use such software to keep in touch with its' audience.

• Mindfire provides a direct correlation to a print piece.

Incentivized

• cloud based
• many features
• cheap
• easy

• The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.

Incentivized

• didn't notice cons

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.

Incentivized

Unisender is cheaper than other softwares like this. It starts at $12 per month for everything. It has more features. The UX is less complex, responsive. It's cloud based, I can access Unisender from any device, anywhere. Overally I like it more than Mailchimp. Unisender's tech support is rapid - they help you right away.

• It has been a neutral experience

Incentivized

• Return of investment
• New customers