What users are saying about
4 Ratings
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Score 7.7 out of 100
23 Ratings
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Score 9 out of 100

Likelihood to Recommend

Moat Analytics

Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
Anonymous | TrustRadius Reviewer

Flurry, from Verizon Media

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
Stephen Jaynes | TrustRadius Reviewer

Pros

Moat Analytics

  • Breaks down how well each creative has done in a campaign.
  • Allows us to see the progress of a campaign through its time live.
  • Can easily be organized to pull the data you're looking for.
  • Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
Anonymous | TrustRadius Reviewer

Flurry, from Verizon Media

  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
Anonymous | TrustRadius Reviewer

Cons

Moat Analytics

  • I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
  • You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
  • Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
Anonymous | TrustRadius Reviewer

Flurry, from Verizon Media

  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
Tsahi Tal | TrustRadius Reviewer

Likelihood to Renew

Moat Analytics

No score
No answers yet
No answers on this topic

Flurry, from Verizon Media

Flurry, from Verizon Media 3.7
Based on 5 answers
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
Kiran Naiga | TrustRadius Reviewer

Alternatives Considered

Moat Analytics

Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
Anonymous | TrustRadius Reviewer

Flurry, from Verizon Media

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events.It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Tsahi Tal | TrustRadius Reviewer

Return on Investment

Moat Analytics

  • It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
  • Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
  • Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
Anonymous | TrustRadius Reviewer

Flurry, from Verizon Media

  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
Stephen Jaynes | TrustRadius Reviewer

Pricing Details

Moat Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Flurry, from Verizon Media

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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