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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A

    Paper.li

    Score5.9 out of 10
    N/APaper.li is an automated content marketing solution that uses automated workflows to crawl millions of sites worldwide to collect content and produce automated products like newsletters.N/A
    Pricing
    Movable InkPaper.li
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Movable InkPaper.li
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact vendor for pricing information.—
    More Pricing Information
    Features
    Movable InkPaper.li
    Content Creation
    Comparison of Content Creation features of Movable Ink and Paper.li
    Feature
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Paper.li
    10.0
    1 Ratings
    25% above category average
    Ideation9.03 Ratings10.01 Ratings
    Approval workflows10.02 Ratings00 Ratings
    Content collaboration9.02 Ratings00 Ratings
    Content calendar10.03 Ratings00 Ratings
    Network for content licensing/production8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Movable Ink and Paper.li
    Feature
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Paper.li
    8.6
    1 Ratings
    10% above category average
    Content hub9.04 Ratings10.01 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs10.03 Ratings4.01 Ratings
    Content distribution9.04 Ratings10.01 Ratings
    Content promotion10.02 Ratings9.01 Ratings
    Content automation9.04 Ratings10.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Movable Ink and Paper.li
    Feature
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Paper.li
    8.0
    1 Ratings
    8% above category average
    Audience profiling and targeting9.04 Ratings00 Ratings
    Closed-loop tracking and reporting10.03 Ratings00 Ratings
    Content performance analytics9.04 Ratings00 Ratings
    Campaign optimization dashboard10.04 Ratings8.01 Ratings
    Competitive analytics9.02 Ratings00 Ratings
    Best Alternatives
    Movable InkPaper.li
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Movable InkPaper.li
    Likelihood to Recommend
    10.0
    (4 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Movable InkPaper.li
    Likelihood to Recommend
    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
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    Paper.li
    You don't have a bandwidth to come up with new fresh content daily for Twitter but want to keep the account active.
    Incentivized
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    Pros
    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
    Read full review
    Paper.li
    • Adds visibility to your account - set the criteria up and have the ejournal run automatically sending out tweets daily that tag other industry handles and hashtags. By doing so you will keep your account active with minimal time investment.
    • Pose as a thought leader by sharing relevant content and industry news and get more Twitter followers
    • Get free traffic to your pages by expanding on your company or service in the bio section and linking back
    Incentivized
    Read full review
    Cons
    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
    Read full review
    Paper.li
    • Lots of great features are no longer there
    Incentivized
    Read full review
    Alternatives Considered
    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
    Read full review
    Paper.li
    I have tried Scoop.it but it's not really an alternative. I'm not aware of any other products similar to Paper.li
    Incentivized
    Read full review
    Return on Investment
    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
    Read full review
    Paper.li
    No answers on this topic
    ScreenShots

    Movable Ink Screenshots

    Screenshot of Movable Ink