What users are saying about
2 Ratings
1 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Paper.li

You don't have a bandwidth to come up with new fresh content daily for Twitter but want to keep the account active.
Ksenia Newton | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Paper.li
10.0
Ideation
Movable Ink
7.0
Paper.li
10.0
Approval workflows
Movable Ink
9.0
Paper.li
Content collaboration
Movable Ink
8.0
Paper.li

Content Publishing

Movable Ink
9.3
Paper.li
8.6
Content hub
Movable Ink
10.0
Paper.li
10.0
Content distribution
Movable Ink
9.0
Paper.li
10.0
Content automation
Movable Ink
9.0
Paper.li
10.0
Embedded CTAs
Movable Ink
Paper.li
4.0
Content promotion
Movable Ink
Paper.li
9.0

Content Reporting & Analytics

Movable Ink
9.0
Paper.li
8.0
Audience profiling and targeting
Movable Ink
10.0
Paper.li
Closed-loop tracking and reporting
Movable Ink
9.0
Paper.li
Content performance analytics
Movable Ink
9.0
Paper.li
Campaign optimization dashboard
Movable Ink
8.0
Paper.li
8.0

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Paper.li

  • Adds visibility to your account - set the criteria up and have the ejournal run automatically sending out tweets daily that tag other industry handles and hashtags. By doing so you will keep your account active with minimal time investment.
  • Pose as a thought leader by sharing relevant content and industry news and get more Twitter followers
  • Get free traffic to your pages by expanding on your company or service in the bio section and linking back
Ksenia Newton | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Paper.li

  • Lots of great features are no longer there
Ksenia Newton | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Paper.li

I have tried Scoop.it but it's not really an alternative. I'm not aware of any other products similar to Paper.li
Ksenia Newton | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Paper.li

No answers on this topic

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Paper.li

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Add comparison