Movable Ink vs. Paper.li

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.

Incentivized

You don't have a bandwidth to come up with new fresh content daily for Twitter but want to keep the account active.

Incentivized

• Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
• Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
• Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
• User Friendly--Easy to build within apps for those who aren't graphic designers.

Incentivized

• Adds visibility to your account - set the criteria up and have the ejournal run automatically sending out tweets daily that tag other industry handles and hashtags. By doing so you will keep your account active with minimal time investment.
• Pose as a thought leader by sharing relevant content and industry news and get more Twitter followers
• Get free traffic to your pages by expanding on your company or service in the bio section and linking back

Incentivized

• I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
• Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

Incentivized

• Lots of great features are no longer there

Incentivized

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.

Incentivized

I have tried Scoop.it but it's not really an alternative. I'm not aware of any other products similar to Paper.li

Incentivized

• Email performance has greatly increased overall
• Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward

Incentivized