What users are saying about
20 Ratings
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Score 5.2 out of 100
8 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Ninja Outreach

If your organization is well-developed and you really cannot do everything manually, Ninja Outreach comes to save the day and gives you high-quality records you can use for your campaigns. I would say it is a must-have for blogger outreach on a bigger scale. It also helps with link building and roundup posting.
Kinga Odziemek | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Ninja Outreach
7.0
Keyword analysis
Moz Link Explorer
7.0
Ninja Outreach
Backlink management
Moz Link Explorer
9.4
Ninja Outreach
7.0
SERP ranking tracking
Moz Link Explorer
5.9
Ninja Outreach
Page grader
Moz Link Explorer
6.0
Ninja Outreach
Competitive analysis
Moz Link Explorer
7.6
Ninja Outreach
6.0
Site audit / diagnostics
Moz Link Explorer
9.0
Ninja Outreach
Site recommendations
Moz Link Explorer
5.1
Ninja Outreach
Task management
Moz Link Explorer
5.2
Ninja Outreach
8.0

SEO Channels

Moz Link Explorer
7.2
Ninja Outreach
8.0
Local SEO
Moz Link Explorer
4.9
Ninja Outreach
8.0
Social SEO
Moz Link Explorer
8.9
Ninja Outreach
Mobile SEO
Moz Link Explorer
4.9
Ninja Outreach
Global SEO
Moz Link Explorer
10.0
Ninja Outreach

SEO Platform & Account Management

Moz Link Explorer
8.2
Ninja Outreach
Multi-domain support
Moz Link Explorer
9.4
Ninja Outreach
Integration with web analytics tools
Moz Link Explorer
7.0
Ninja Outreach

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Ninja Outreach

  • It easily finds relevant sites and contact information, helping cut down on the time you spend looking for that information.
  • You can segment the contacts into lists very easily, this allows you to stay organized.
  • You can easily export the information via CSV, which is great, so your information doesn't stay siloed.
Anonymous | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Ninja Outreach

  • Onboarding -- mainly because there are so many features that you can feel overwhelmed.
Kinga Odziemek | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Ninja Outreach

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Ninja Outreach

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Ninja Outreach

No answers on this topic

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Ninja Outreach

  • There's been no negative ROI. The major positive ROI is the time I've gotten back not having to spend a lot of time searching for the right prospects.
Anonymous | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Ninja Outreach

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.6
Ninja Outreach
7.8

Likelihood to Renew

Moz Link Explorer
10.0
Ninja Outreach

Support Rating

Moz Link Explorer
7.5
Ninja Outreach

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