NationBuilder vs Salesforce

• Great platform for managing website, social media, and donations in a single dashboard.
• Some particularly helpful features includes turf maps for walking door to door.
• I really appreciate the included voter files.

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• Salesforce handles searches extremely well. Many users have described it as Google for all your work stuff. The trick is to get all of your data onto the platform, but once that is done the magic of its relational database becomes invaluable.
• Development on the Salesforce platform is very painless and easy to implement. The learning curve is not steep and the coding requirements are minimal. Their motto is "clicks not code" and that becomes very evident once you start using it.
• The adaptability of the platform to any business and any aspect of the business makes it a no-brainer if you can afford the licensing costs. Once you realize that its powers go beyond CRM then the sky is the limit, assuming you can afford the licensing. But the benefits far outweigh the costs.

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• NationBuilder lacks the ability to create a message board.
• NationBuilder needs to add threaded comments so you can respond to people who comment on your page.
• NationBuilder needs to make it easier to offer tiered memberships.

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• Although Salesforce is highly customizable it requires knowing extensive knowledge about the database and the way it functions. This means we had to hire consultants to create a framework for us that we could then use. It means we also retain someone as consultants throughout the year for changes because we cannot afford to have a full-time staff member who knows the ins and outs of the database.
• The same can be said for generating reports. It took me a few months to really understand how to generate the reports I was looking for. It requires knowing a bit about the way fields are connected and working from there. I've learned that practice is key. Additionally, we had our consultants teach some staff how to pull reports as well.
• I primarily use Salesforce to track donor information. Since it is not specifically a donor management database there are some features that are missing that I know other platforms do have. For example, I can't batch upload acknowledgment letters to certain donation records as you can in Raisers Edge, etc.

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• NationBuilder is very affordable, making it easy to provide a return.
• We see a great ROI based on the simple fact that so much data can be accessed and analyzed from a single platform.

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• Negative: The cost/time to get everything up and running is substantial.
• Positive: Salesforce provides MANY new tools that should aid in recruitment
• Positive: Salesforce allows us to better serve our existing members by having a shared data profile that holds interactions and information.
• Positive: Salesforce provides options for automation that we did not have before. This frees up many manual processes
• Overall, Salesforce should have an enormous ROI.

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