14 Ratings
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Score 8 out of 100
195 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Brand Embassy, now part of NICE inContact CXone

Brand Embassy is excellent for brands that utilize a great influx of traffic, though even smaller channels will surely see a ton of improved feedback by using the platform. Having the ability to approach each audience differently yet organize the results and responses together, with the option for comparison and having the report issued separately or together is a great deal better than to have to do the manual work yourself (not to mention it is not going to be as insightful nor precise).
Milko Aritonoski | TrustRadius Reviewer

Sugar Sell (SugarCRM)

If your organization has needs or requirements that it seems cannot be met by the industry leaders in CRM, I would urge you to talk to Sugar Sell (SugarCRM). They bent over backwards to work with different groups of people within our company to prove to them how committed they were to making the product work for us. It seamlessly integrates with our email and other applications we use frequently. And they helped us configure detailed reporting for our very complex sales territories and organizational structure.If you are looking for a very basic CRM tool that doesn't require much configuration, Sugar will still work for you, but you certainly have other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.6
Customer data management / contact management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.8
Workflow management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.9
Territory management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.6
Opportunity management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.4
Integration with email client (e.g., Outlook or Gmail)
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.3
Contract management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
6.8
Quote & order management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.8
Interaction tracking
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.0
Channel / partner relationship management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.7

Customer Service & Support

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.1
Case management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
6.3
Call center management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.9
Help desk management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.2

Marketing Automation

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.5
Lead management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.2
Email marketing
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
6.7

CRM Project Management

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.6
Task management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.0
Billing and invoicing management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.1
Reporting
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.6

CRM Reporting & Analytics

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.9
Forecasting
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.3
Pipeline visualization
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.4
Customizable reports
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.1

Customization

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.9
Custom fields
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.4
Custom objects
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.5
Scripting environment
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.7
API for custom integration
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.9

Security

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.8
Single sign-on capability
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.6
Role-based user permissions
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.9

Social CRM

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.8
Social data
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.8
Social engagement
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.8

Integrations with 3rd-party Software

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.3
Marketing automation
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.8
Compensation management
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.8

Platform

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.1
Mobile access
Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
7.1

Pros

Brand Embassy, now part of NICE inContact CXone

  • Social CRM: we appreciate this tool, because we focus on influencers a lot these days. It is important to know the person we are communicating with so we can prioritize who are we going to answer first. Influencers can cause passionate discussion and thanks to Brand Embassy we can quickly respond to them. Therefore we mark influencers in our social CRM. We also appreciate the fact that our online care team knows what the person has been dealing with lately.
  • Analysis: our colleagues sometimes want to know how their product is doing and what people say about it on social media and how much is it discussed. Thanks to Brand Embassy we can generate a simple overview of the amount of questions and comments about specific product according to our tags.
  • Simplicity: we prefer simple, yet effective tools, which Brand Embassy surely is. Our social care team does not have to switch between channels and social networks which increases their effectiveness. We also appreciate that our team can see any discussion about O2 wherever on the web, which is very useful for us as we enter the world of sport games, football and hockey. That causes passionate discussions on sport pages and online media outlets.
Pavla Šedivá | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Very easy to set up and configure reports among teams. Very customizable and allows me to build reports that illustrate how the team is performing.
  • Exporting granular reports into excel for in depth analysis and actionable measures.
  • Ability to mass upload lots of information and leads. Important for our team to import lots of information on prospecting clients.
Anonymous | TrustRadius Reviewer

Cons

Brand Embassy, now part of NICE inContact CXone

  • In terms of reports that we get from Brand Embassy, it would be great to have information about the number of cases, or conversations that we have with our customers. At the moment, we have just info about number of interactions and the total workload.
  • There are options to tag every conversation, in order to track why our customers contact us. Their tag menu is a bit too small, it would be great if it was larger.
Milica Isailovic | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Brand Embassy, now part of NICE inContact CXone

Brand Embassy, now part of NICE inContact CXone 7.7
Based on 5 answers
I still use the platform:- its use is customer friendly- improves and speed up customer care on SM - improves speed and quality of internal processes/communication- monitor/measure all valuable metrics
Michaela Havelková | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.2
Based on 26 answers
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Andrew Dunifer, MBA/MS MIS | TrustRadius Reviewer

Usability

Brand Embassy, now part of NICE inContact CXone

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.3
Based on 2 answers
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Brand Embassy, now part of NICE inContact CXone

Brand Embassy, now part of NICE inContact CXone 8.2
Based on 1 answer
No answer on this topic is available.

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 1 answer
SugarCRM has never been down for us.
Peter Fletcher | TrustRadius Reviewer

Performance

Brand Embassy, now part of NICE inContact CXone

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 1 answer
No response time issues ever. Very productive due to its ease of use.
Peter Fletcher | TrustRadius Reviewer

Support Rating

Brand Embassy, now part of NICE inContact CXone

Brand Embassy, now part of NICE inContact CXone 9.1
Based on 3 answers
It is difficult to describe just how awesome the support guys and gals at Brand Embassy are. Ever-present and eager to help, with kind and helpful attitude and you can really feel they are doing this to help you make results
Milko Aritonoski | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 6.3
Based on 10 answers
Most of our support comes from the documentation on the SugarCRM web site. There is lots of documentation available, but sometimes, it takes a little time to find the piece that pertains to your system. The SugarCRM software has changed a lot over the years and documentation for all of the versions is still available on the web.
Tom Kreiner | TrustRadius Reviewer

In-Person Training

Brand Embassy, now part of NICE inContact CXone

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Peter Fletcher | TrustRadius Reviewer

Online Training

Brand Embassy, now part of NICE inContact CXone

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.0
Based on 1 answer
Only part of an implemementation as noted previously.
Peter Fletcher | TrustRadius Reviewer

Implementation Rating

Brand Embassy, now part of NICE inContact CXone

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 6 answers
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
Marc Prince | TrustRadius Reviewer

Alternatives Considered

Brand Embassy, now part of NICE inContact CXone

Generally I don't see huge differences between social CRM tools - it's mainly in the details of how well it's implemented and connected to your channels. For example other tools cannot easily process non-standard channels like custom made forums or have a e-mail based ticketing for private follow ups. Brand Embassy shines in this area.
Dušan Šimonovič | TrustRadius Reviewer

Sugar Sell (SugarCRM)

GoldMine was an archaic platform. Adding custom fields was difficult. Reporting was horrible. Sugar CRM blows it out of the water. It's also easier to use and navigate. Having all of the data available from any browser is also a tremendous advantage compared to our private installation of GoldMine which required their software and a VPN connection.
Sid Haas | TrustRadius Reviewer

Scalability

Brand Embassy, now part of NICE inContact CXone

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
Works from 2-300 Users in our experience.
Peter Fletcher | TrustRadius Reviewer

Return on Investment

Brand Embassy, now part of NICE inContact CXone

  • + We can fully monitor every mention of our brand.
  • + We are able to respond faster and more accurately (thanks to customer history)
  • + As more employees can work all at once, we can solve more posts from different sources immediately.
Ondřej Ullmann | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Just one of our customized modules allowed us to automate multiple processes and saves us on average 500 man hours a year.
  • It allows each user to have a 360-degree view point of our databases at any given point.
  • Incorporating some of our onsite operational pieces within SugarCRM has given us the opportunity to reduce the number of places information is stored to one.
Jennifer Stewart | TrustRadius Reviewer

Screenshots

Brand Embassy, now part of NICE inContact CXone

Sugar Sell (SugarCRM)

Pricing Details

Brand Embassy, now part of NICE inContact CXone

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sugar Sell (SugarCRM)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Brand Embassy, now part of NICE inContact CXone
7.5
Sugar Sell (SugarCRM)
7.7

Likelihood to Renew

Brand Embassy, now part of NICE inContact CXone
7.7
Sugar Sell (SugarCRM)
8.2

Usability

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.3

Reliability and Availability

Brand Embassy, now part of NICE inContact CXone
8.2
Sugar Sell (SugarCRM)
10.0

Performance

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
10.0

Support Rating

Brand Embassy, now part of NICE inContact CXone
9.1
Sugar Sell (SugarCRM)
6.3

In-Person Training

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
9.0

Online Training

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
8.0

Implementation Rating

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
9.0

Scalability

Brand Embassy, now part of NICE inContact CXone
Sugar Sell (SugarCRM)
9.0

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