Nielsen Attribution Formerly Visual IQ vs Supermetrics

• Access to FB impressions.
• TapAd device graph for stitching device ids to web cookies.

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• Supermetrics is easy to use, the ui is helpful for creating queries.
• Supermetrics allows to run the created queries on triggers.
• Supermetrics allows to connect with different data sources like Google analytics etc .,
• Supermetrics sends alert on the failure of queries to the desired email address

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• Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
• Inflated clicks.
• No connectors to import cost from media partners.

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• Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
• No public data for LinkedIn.
• Definitely requires knowledge on how to use Google Data Studio.

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• We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

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• Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
• Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
• Time! We save a lot of time on our monthly reports thanks to Supermetrics.

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