Nielsen Attribution (formerly Visual IQ) vs Supermetrics

Likelihood to Recommend

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.

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Jacob Landsman

Senior Manager, Digital Performance Marketing

Kabbage, IncFinancial Services, 201-500 employees

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Marketing agencies who would like to create data-rich reports with multiple campaign sources using Google Data Studio + Supermetrics.

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Lindsay Halsey

Co-Founder

webShineMarketing and Advertising, 1-10 employees

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Pros

Access to FB impressions.
TapAd device graph for stitching device ids to web cookies.

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Jacob Landsman

Senior Manager, Digital Performance Marketing

Kabbage, IncFinancial Services, 201-500 employees

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Supermetrics does a great job of accurately reporting on metrics
Supermetrics does a great job of reporting across platforms
Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs

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Austin Voigt

Senior Analyst - Paid Media

AugurianMarketing and Advertising, 11-50 employees

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Cons

Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
Inflated clicks.
No connectors to import cost from media partners.

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Jacob Landsman

Senior Manager, Digital Performance Marketing

Kabbage, IncFinancial Services, 201-500 employees

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The pricing models can take a few extra minutes to understand to forecast your agency's costs if using Supermetrics for client reports.

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Lindsay Halsey

Co-Founder

webShineMarketing and Advertising, 1-10 employees

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Alternatives Considered

VisualIQ is 1 of 2 partners only that have access to FB impressions.

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Jacob Landsman

Senior Manager, Digital Performance Marketing

Kabbage, IncFinancial Services, 201-500 employees

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Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your organization requires this level of sophistication. If not, it may be too costly - and too complicated.

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Austin Voigt

Senior Analyst - Paid Media

AugurianMarketing and Advertising, 11-50 employees

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Return on Investment

We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

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Jacob Landsman

Senior Manager, Digital Performance Marketing

Kabbage, IncFinancial Services, 201-500 employees

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Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
Time! We save a lot of time on our monthly reports thanks to Supermetrics.

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Lindsay Halsey

Co-Founder

webShineMarketing and Advertising, 1-10 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No