What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 1 out of 100
Based on 2 reviews and ratings
Supermetrics
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 20 reviews and ratings
Attribute Ratings
- Supermetrics is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
1.0
Nielsen Attribution
10%
1 Rating
9.1
Supermetrics
91%
12 Ratings
Likelihood to Recommend
Nielsen Attribution
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
VP, Media & Analytics
BIGEYEMarketing & Advertising, 11-50 employees
Pros
Nielsen Attribution
- Access to FB impressions.
- TapAd device graph for stitching device ids to web cookies.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Supermetrics
- Supermetrics is easy to use, the ui is helpful for creating queries.
- Supermetrics allows to run the created queries on triggers.
- Supermetrics allows to connect with different data sources like Google analytics etc .,
- Supermetrics sends alert on the failure of queries to the desired email address

Verified User
Analyst in Social Media
Publishing Company, 10,001+ employeesCons
Nielsen Attribution
- Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
- Inflated clicks.
- No connectors to import cost from media partners.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Supermetrics
- Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
- No public data for LinkedIn.
- Definitely requires knowledge on how to use Google Data Studio.
Digital Marketing Analyst II
The Vollrath CompanyFood & Beverages, 1001-5000 employees
Pricing Details
Nielsen Attribution
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Supermetrics
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Nielsen Attribution
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.

Verified User
Analyst in Manufacturing
Marketing & Advertising Company, 51-200 employeesReturn on Investment
Nielsen Attribution
- We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Senior Manager, Digital Performance Marketing
Kabbage, IncFinancial Services, 201-500 employees
Supermetrics
- Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
- Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
- Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Co-Founder
webShineMarketing and Advertising, 1-10 employees