Open Web Analytics vs. Quantcast Measure

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Open Web Analytics
Score 9.0 out of 10
N/A
Open Web Analytics is an open source web analytics software product licensed under GPL and provides website owners and developers with ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with support for tracking websites made with content management frameworks such as WordPress and MediaWiki.N/A
Quantcast Measure
Score 8.0 out of 10
N/A
Quantcast is a web analytics platform built around total cross-platform measurement with flexible audience segmentation across those platforms.N/A
Pricing
Open Web AnalyticsQuantcast Measure
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Open Web AnalyticsQuantcast Measure
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Open Web AnalyticsQuantcast Measure
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Open Web AnalyticsQuantcast Measure
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Open Web AnalyticsQuantcast Measure
Likelihood to Recommend
9.0
(1 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Open Web AnalyticsQuantcast Measure
Likelihood to Recommend
Open Source
Open Web Analytics is an opportunity for those that like to have skeletons for the start of customized solutions. The package offers several best practices set of features and functions. The possibilities add up to higher performance API for example from Google Analytics. The vast of additional features are of higher value because the market does not have other solutions. There are solutions around Open Web Analytics for example in SAP Design Studio that integrate beyond Content Management systems and attached Shops Systems to Warehousing, Logistics, and Deliverment Management. The market situation are covering all that is possible and has demand. The universality is implemented at the user interface and therefore unmatched and even robust for new kinds of visualization interfaces or input device types. A draw is that against payment system remains a security gap and data security and data safety might be a topic for each customer and user.
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Quantcast
If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
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Pros
Open Source
  • High performance track and state-of-the-art analyze the human use of website pages and apps.
  • Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features.
  • Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features.
  • Supports best practices established for content management frameworks based on WordPress or MediaWiki.
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Quantcast
  • Analyze volume of traffic
  • Show geographic distribution of traffic
  • Demographic information of website visitors
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Cons
Open Source
  • Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks.
  • A shop for custom add-ons of the platform Open Web Analytics may be a big chance.
  • Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience.
  • Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example.
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Quantcast
  • Even more details
  • Some of the generalizations of data feel vague.
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Support Rating
Open Source
No answers on this topic
Quantcast
I haven't really worked with their support.
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Alternatives Considered
Open Source
Google Analytics is the market leader for web analytics. The package offers search engine marketing that can be integrated into Open Web Analytics. The features and functions of Open Web Analytics compare close to Matomo Analytics. In terms of market share Google Analytics has all and the other two have very little and their other competitors have almost nothing. That changes in specialized markets. Google Analytics is everywhere and much more influential than other search engines because of that particular service. There had been a dying period for such web analytics software packages. There are three kinds of web analytics software packages. Free/open source like Open Web Analytics and Matomo, Proprietary like Urchin from Google, and hosted/software-as-a-service-packages like the market leader Google Analytics. I consider all as rather different in performance. Those closer to the busiest server are the best for traffic. Heat maps are well placed on the hosting server.
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Quantcast
Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
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Return on Investment
Open Source
  • Moderate lifetime operating costs.
  • Enhances the performances of all online business interests enormously.
  • Enables a great customized experience of web analytics.
  • Compatible to web analytics standards and references.
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Quantcast
  • Ability to show web traffic over time
  • Ability to show if target audience is visiting the website
  • Helped inform content decisions to create better website experience for site visitors
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