Likelihood to Recommend Open Web Analytics is an opportunity for those that like to have skeletons for the start of customized solutions. The package offers several best practices set of features and functions. The possibilities add up to higher performance API for example from
Google Analytics . The vast of additional features are of higher value because the market does not have other solutions. There are solutions around Open Web Analytics for example in SAP Design Studio that integrate beyond Content Management systems and attached Shops Systems to Warehousing, Logistics, and Deliverment Management. The market situation are covering all that is possible and has demand. The universality is implemented at the user interface and therefore unmatched and even robust for new kinds of visualization interfaces or input device types. A draw is that against payment system remains a security gap and data security and data safety might be a topic for each customer and user.
Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
Read full review Pros High performance track and state-of-the-art analyze the human use of website pages and apps. Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features. Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features. Supports best practices established for content management frameworks based on WordPress or MediaWiki. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Analyze volume of traffic Show geographic distribution of traffic Demographic information of website visitors Read full review Cons Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks. A shop for custom add-ons of the platform Open Web Analytics may be a big chance. Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience. Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Even more details Some of the generalizations of data feel vague. Read full review Support Rating I haven't really worked with their support.
Read full review Alternatives Considered Google Analytics is the market leader for web analytics. The package offers search engine marketing that can be integrated into Open Web Analytics. The features and functions of Open Web Analytics compare close to
Matomo Analytics . In terms of market share
Google Analytics has all and the other two have very little and their other competitors have almost nothing. That changes in specialized markets.
Google Analytics is everywhere and much more influential than other search engines because of that particular service. There had been a dying period for such web analytics software packages. There are three kinds of web analytics software packages. Free/open source like Open Web Analytics and Matomo, Proprietary like Urchin from Google, and hosted/software-as-a-service-packages like the market leader
Google Analytics . I consider all as rather different in performance. Those closer to the busiest server are the best for traffic. Heat maps are well placed on the hosting server.
Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Quantcast's advantage over other tools is that it is 1) free (as is
Google Analytics ), but that it is a more easy-to-use and basic tool than
Google Analytics . Quantcast does not provide the depth of analytics of other tools like
Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
Read full review Return on Investment Moderate lifetime operating costs. Enhances the performances of all online business interests enormously. Enables a great customized experience of web analytics. Compatible to web analytics standards and references. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Ability to show web traffic over time Ability to show if target audience is visiting the website Helped inform content decisions to create better website experience for site visitors Read full review ScreenShots