Optimizely Customized Commerce vs. Sana Commerce Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Customized Commerce
Score 8.8 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Sana Commerce Cloud
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
Sana Commerce is an eCommerce platform that provides an integrated shopping cart software for both Microsoft Dynamics and SAP.N/A
Pricing
Optimizely Customized CommerceSana Commerce Cloud
Editions & Modules
No answers on this topic
Essential
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per year per installation
Pro
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per year per installation
Advanced
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per year per installation
Essential
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per year per installation
Pro
Request pricing
per year per installation
Advanced
Request pricing
per year per installation
Offerings
Pricing Offerings
Optimizely Customized CommerceSana Commerce Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional DetailsSana's pricing model is made up of two parts. It includes: •A one-time setup fee •A monthly subscription fee, including hosting and services Sana also offers add-ons to supplement customers’ web stores, an enterprise license, or the possibility to add additional web stores (subject to pricing adjustments as needed).
More Pricing Information
Community Pulse
Optimizely Customized CommerceSana Commerce Cloud
Top Pros
Top Cons
Features
Optimizely Customized CommerceSana Commerce Cloud
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Sana Commerce Cloud
7.4
1 Ratings
4% below category average
Product catalog & listings8.525 Ratings7.01 Ratings
Product management4.825 Ratings8.01 Ratings
Bulk product upload8.721 Ratings7.01 Ratings
Branding5.223 Ratings8.01 Ratings
Mobile storefront7.020 Ratings8.01 Ratings
Product variations7.021 Ratings00 Ratings
Website integration8.724 Ratings6.01 Ratings
Visual customization8.623 Ratings7.01 Ratings
CMS8.925 Ratings8.01 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
Sana Commerce Cloud
7.0
1 Ratings
8% below category average
Abandoned cart recovery8.715 Ratings00 Ratings
Checkout user experience8.719 Ratings7.01 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
Sana Commerce Cloud
8.0
1 Ratings
4% below category average
eCommerce security8.817 Ratings8.01 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Sana Commerce Cloud
7.7
1 Ratings
3% above category average
Promotions & discounts8.421 Ratings8.01 Ratings
Personalized recommendations8.521 Ratings7.01 Ratings
SEO4.421 Ratings8.01 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Sana Commerce Cloud
8.5
1 Ratings
8% above category average
Multi-site management8.620 Ratings00 Ratings
Order processing8.819 Ratings8.01 Ratings
Inventory management8.815 Ratings9.01 Ratings
Shipping8.816 Ratings8.01 Ratings
Custom functionality5.723 Ratings9.01 Ratings
Best Alternatives
Optimizely Customized CommerceSana Commerce Cloud
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Customized CommerceSana Commerce Cloud
Likelihood to Recommend
8.6
(26 ratings)
8.0
(1 ratings)
Likelihood to Renew
4.6
(2 ratings)
-
(0 ratings)
Usability
7.4
(7 ratings)
-
(0 ratings)
Support Rating
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
2.7
(1 ratings)
-
(0 ratings)
User Testimonials
Optimizely Customized CommerceSana Commerce Cloud
Likelihood to Recommend
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Sana Commerce
Its suited more for B2B-focused or mid-size companies that want to have a more robust platform for their eCommerce and don't want to invest that much (like the case of Magento and other big names). If you want to make constant UX and design enhancements and tests, you'll have a couple of headaches. It's not that bad but; you wont be able to do it all without customizing and spending good money on it.
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Pros
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Sana Commerce
  • Quote Workflow--pretty simple and easy to understand and implement
  • Easy-to-learn admin tools
  • Very flexible/customizable initial configuration
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Cons
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Sana Commerce
  • The service could be much better. It's expensive and hard to monitor because they only check cases twice a week (if you don't have a pre-plan).
  • The language and different time schedules have been an issue for tech problems. They're in Holland and Ukraine and we're in Mexico, and is really hard to find developers who know the platform to hire as an extra resource.
  • You can't import SKUS to populate a landing page programmatically.
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Likelihood to Renew
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Sana Commerce
No answers on this topic
Usability
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Sana Commerce
No answers on this topic
Support Rating
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Sana Commerce
No answers on this topic
Implementation Rating
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Sana Commerce
No answers on this topic
Alternatives Considered
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Sana Commerce
Sana Commerce is not as robust, flexible (or expensive) as Magento but is better (and more expensive) than Shopify. It is well balanced and you can customize according to your clients' needs. They are constantly upgrading their platform so you can keep your eCommerce up to date, but you must consider an extra cost to adapt it to the latest version.
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Return on Investment
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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Sana Commerce
  • The ROI was 18% more than expected
  • Our traffic has increased by 250%
  • Some of our clients think our site is too complex
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization

Sana Commerce Cloud Screenshots

Screenshot of The redesigned Sana Admin's fresh new look, to make it more user-friendly.Screenshot of Customers segmentation in Sana Commerce. Customer segmentation is a marketing strategy that involves dividing a target market into subsets of customers that are similar in specific ways, for example, customers from a certain country or those customers who are essential for the business's prosperity.Screenshot of A personalized storefront with products and content tailored to the customer.Screenshot of Related products are used by Sana to add similar or substitute products like accessories or spare parts and build relationships between the related products and the original product. These product relations can be built in ERP and are used for cross- and up-selling, or they can be also used to provide alternatives in case any of these products are out of stock.Screenshot of Sana Commerce Insights (SCI) is a Sana product providing commercial insights, with extensive options and services. It is an add-on to Sana Commerce Cloud that offers a holistic overview of commercial data.Screenshot of Locations provide customers with an alternative delivery location where they can collect their orders. Instead of delivering a package to the customer’s home or business address, the customer can select a location and collect his or her order at a time that is convenient for him or her. The location can be a physical store, a warehouse, a pickup location of delivery service or any other place specified.