Optimizely Customized Commerce vs. X-Cart

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Customized Commerce
Score 8.9 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
X-Cart
Score 7.8 out of 10
N/A
X-Cart is an eCommerce and shopping cart platform built through PHP code.
$199
per month
Pricing
Optimizely Customized CommerceX-Cart
Editions & Modules
No answers on this topic
Platform
Starting at $199
per month
Auto
Starting at $299
per month
Marketplace
Starting at $399
per month
Offerings
Pricing Offerings
Optimizely Customized CommerceX-Cart
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely Customized CommerceX-Cart
Top Pros
Top Cons
Features
Optimizely Customized CommerceX-Cart
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
X-Cart
7.7
1 Ratings
1% above category average
Product catalog & listings8.525 Ratings8.01 Ratings
Product management4.825 Ratings9.01 Ratings
Bulk product upload8.721 Ratings4.01 Ratings
Branding5.223 Ratings10.01 Ratings
Mobile storefront7.020 Ratings6.01 Ratings
Product variations7.021 Ratings9.01 Ratings
Website integration8.724 Ratings8.01 Ratings
Visual customization8.623 Ratings10.01 Ratings
CMS8.925 Ratings5.01 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
X-Cart
9.5
1 Ratings
23% above category average
Abandoned cart recovery8.715 Ratings9.01 Ratings
Checkout user experience8.719 Ratings10.01 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
X-Cart
10.0
1 Ratings
19% above category average
eCommerce security8.817 Ratings10.01 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
X-Cart
8.7
1 Ratings
15% above category average
Promotions & discounts8.421 Ratings10.01 Ratings
Personalized recommendations8.521 Ratings10.01 Ratings
SEO4.421 Ratings6.01 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
X-Cart
9.2
1 Ratings
17% above category average
Multi-site management8.620 Ratings10.01 Ratings
Order processing8.819 Ratings7.01 Ratings
Inventory management8.815 Ratings9.01 Ratings
Shipping8.816 Ratings10.01 Ratings
Custom functionality5.723 Ratings10.01 Ratings
Best Alternatives
Optimizely Customized CommerceX-Cart
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Customized CommerceX-Cart
Likelihood to Recommend
8.6
(26 ratings)
8.0
(1 ratings)
Likelihood to Renew
4.6
(2 ratings)
-
(0 ratings)
Usability
7.4
(7 ratings)
-
(0 ratings)
Support Rating
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
2.7
(1 ratings)
-
(0 ratings)
User Testimonials
Optimizely Customized CommerceX-Cart
Likelihood to Recommend
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Qualiteam eBusiness Solutions
X-cart uses Smarty Templates in a PHP environment which means there are many developers who could probably pick it up relatively quickly to provide new features. The smarty template engine is very robust and well documented, and the cost of x-cart is very low which makes it easy for anyone to get started with their e-commerce business. It is a really great e-commerce software and suitable for every business. I actually cannot find any serious objection to what it does. They regularly update it, add new features, fix flaws, offer support. The software itself offers many integrations for shipping and payments, everything you need for sales. Although it covers many things, there will always be something missing, because many things happen in between customer visit and final delivery. Therefore, if you plan to expand your business, also plan to expand your X-Cart - but do not worry, it won't be hard.
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Pros
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Qualiteam eBusiness Solutions
  • For everyone. From small to huge business you get everything out of box. Just setup company details, payment and shipping methods and you are ready to go.
  • Upgradable. There are many plugins one can integrate with X-Cart. Over time, many of them became part of the software, and you are one click away to enable them.
  • Well organized code. It uses Smarty template engine, which I find great, specially for debugging (famous Webmaster mode).
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Cons
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Qualiteam eBusiness Solutions
  • Creating new plugins the way X-Cart wants is maybe not complicated, but hard to implement because there are no hooks. One has to manually change each file. This is similar to patching the core and therefore one has to know basics of web development.
  • Even if you get everything styled correctly with base skin, there is a bunch of unused styles you have to cope with. Start skin should be much cleaner. You may find thousands excess lines of code.
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Likelihood to Renew
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Qualiteam eBusiness Solutions
No answers on this topic
Usability
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Qualiteam eBusiness Solutions
No answers on this topic
Support Rating
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Qualiteam eBusiness Solutions
No answers on this topic
Implementation Rating
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Qualiteam eBusiness Solutions
No answers on this topic
Alternatives Considered
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Qualiteam eBusiness Solutions
No answers on this topic
Return on Investment
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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Qualiteam eBusiness Solutions
  • Flexibility in presentation as well as functionality
  • Full open source software allows for unlimited possibilities with the store function, though some developers who create modules do encode their modules which have errors in their code which therefore can't be fixed
  • A fully functional professional level application at a fraction of the cost of similar applications such as magento.
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization