35 Ratings
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28 Ratings
35 Ratings
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Score 9.5 out of 100

PFL Hybrid Experience Platform

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28 Ratings
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Score 9 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.9

    Ortto

    89%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 8/8 features

    WYSIWYG email editor

    8.8
    88%
    11 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.8
    88%
    8 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.8
    88%
    8 Ratings
    N/A
    0 Ratings

    A/B testing

    8.8
    88%
    8 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.9
    89%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.6
    96%
    21 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    11 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.9
    89%
    11 Ratings
    N/A
    0 Ratings

    Lead Management

    9.1

    Ortto

    91%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 3/3 features

    Lead nurturing

    9.8
    98%
    11 Ratings
    N/A
    0 Ratings

    Data quality management

    8.8
    88%
    10 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.8
    88%
    9 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.9

    Ortto

    89%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 1/1 features

    Event/webinar marketing

    8.9
    89%
    9 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.9

    Ortto

    89%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 1/1 features

    Social profile integration

    8.9
    89%
    8 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.8

    Ortto

    88%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 2/2 features

    Dashboards

    8.8
    88%
    12 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    12 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    Ortto

    88%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 3/3 features

    API

    8.8
    88%
    8 Ratings
    N/A
    0 Ratings

    Customizability

    8.8
    88%
    9 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    7 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • PFL Hybrid Experience Platform is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.8

    Ortto

    88%
    12 Ratings
    9.0

    PFL Hybrid Experience Platform

    90%
    15 Ratings

    Support Rating

    Ortto

    N/A
    0 Ratings
    9.1

    PFL Hybrid Experience Platform

    91%
    3 Ratings

    Product Scalability

    Ortto

    N/A
    0 Ratings
    9.5

    PFL Hybrid Experience Platform

    95%
    3 Ratings

    Likelihood to Recommend

    Ortto

    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Read full review

    PFL

    I have launched various sorts of direct mail campaigns with PFL, anything from large bulk sends (thousands of kits in a month) for more of an awareness/sales enablement play all the way to triggered direct mails that are going to very specific segments based on engagement with other campaigns or being part of a nurture program.
    Read full review

    Pros

    Ortto

    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Read full review

    PFL

    • Marketo & SFDC Integration, allowing visibility in to campaign results.
    • Providing direct mail options based on our campaigns and goals.
    • Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
    • Variable, on-demand printing, to create customized pieces instead of static kits.
    Read full review

    Cons

    Ortto

    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Read full review

    PFL

    • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
    • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
    • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
    Read full review

    Pricing Details

    Ortto

    Starting Price

    $29 per month

    Editions & Modules

    Ortto editions and modules pricing
    EditionModules
    Professional991
    Campaign292
    Business2993
    CustomRequest by quote4
    Free05

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    PFL Hybrid Experience Platform

    Starting Price

    Editions & Modules

    PFL Hybrid Experience Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required Starting at $10,000

      Additional Details

      Contact us for more information and to request a custom quote: https://www.pfl.com/discover-how-to-start/

      Get a Quote

      Support Rating

      Ortto

      No answers on this topic

      PFL

      Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
      Read full review

      Alternatives Considered

      Ortto

      How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
      Read full review

      PFL

      Unfortunately, we have decided to move away from PFL Hybrid Experience Platform and to Sendoso. In my opinion, the platform is more intuitive, and campaigns are easier to launch. We are able to move around funds instantaneously and get a project set up within a day. This is important because we have a smaller Demand Generation Marketing team, and being able to get campaigns launched with little hand-holding is critical.
      Read full review

      Scalability

      Ortto

      No answers on this topic

      PFL

      It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
      Read full review

      Return on Investment

      Ortto

      • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
      Read full review

      PFL

      • Increased live webinar attendees that lead to booked meetings
      • Increased client satisfaction and rapport with sales teams and leadership
      • Increased pipeline generation from events we are a sponsor of
      Read full review

      Screenshots

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