77 Ratings
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Score 8.1 out of 100
231 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
Dérick St-Hilaire | TrustRadius Reviewer

Sugar Sell (SugarCRM)

If your organization has needs or requirements that it seems cannot be met by the industry leaders in CRM, I would urge you to talk to Sugar Sell (SugarCRM). They bent over backwards to work with different groups of people within our company to prove to them how committed they were to making the product work for us. It seamlessly integrates with our email and other applications we use frequently. And they helped us configure detailed reporting for our very complex sales territories and organizational structure.If you are looking for a very basic CRM tool that doesn't require much configuration, Sugar will still work for you, but you certainly have other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.6
Customer data management / contact management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Workflow management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.6
Territory management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.8
Opportunity management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.8
Integration with email client (e.g., Outlook or Gmail)
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Contract management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.7
Quote & order management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.2
Interaction tracking
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.1
Channel / partner relationship management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.6

Customer Service & Support

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Case management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
9.0
Call center management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.8
Help desk management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.8

Marketing Automation

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.3
Lead management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
9.0
Email marketing
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
7.6

CRM Project Management

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
9.0
Task management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
9.1
Billing and invoicing management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Reporting
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9

CRM Reporting & Analytics

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Forecasting
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Pipeline visualization
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
9.0
Customizable reports
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9

Customization

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Custom fields
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Custom objects
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
9.0
Scripting environment
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
API for custom integration
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.5

Security

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.7
Single sign-on capability
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
9.1
Role-based user permissions
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.3

Social CRM

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.7
Social data
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Social engagement
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.6

Integrations with 3rd-party Software

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.7
Marketing automation
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.9
Compensation management
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.6

Platform

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.3
Mobile access
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.3

Pros

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
Chris Martin | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Very easy to set up and configure reports among teams. Very customizable and allows me to build reports that illustrate how the team is performing.
  • Exporting granular reports into excel for in depth analysis and actionable measures.
  • Ability to mass upload lots of information and leads. Important for our team to import lots of information on prospecting clients.
Anonymous | TrustRadius Reviewer

Cons

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
Melinda Cormier | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.5
Based on 4 answers
When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
Rob Sherman | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.2
Based on 26 answers
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Andrew Dunifer, MBA/MS MIS | TrustRadius Reviewer

Usability

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.0
Based on 8 answers
There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
Josh Soupir | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.7
Based on 10 answers
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 10.0
Based on 4 answers
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Chris Martin | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 2 answers
SugarCRM has never been down for us.
Peter Fletcher | TrustRadius Reviewer

Performance

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.9
Based on 4 answers
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
Chris Martin | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 2 answers
No response time issues ever. Very productive due to its ease of use.
Peter Fletcher | TrustRadius Reviewer

Support Rating

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 7.6
Based on 14 answers
It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.2
Based on 18 answers
Sugar Sell's support team is great, they helped us during the implementation process when we were new to the Sugar Sell CRM. They explained to us the essential feature sets that we can explore and implement tailored to our use case, requirements, and expectation of the platform. They are also super responsive and are available on multiple channels like call, mobile support, chat apart from email which makes them very much reachable in case of any mission-critical issue.
Himanshu Shah | TrustRadius Reviewer

In-Person Training

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 5.0
Based on 1 answer
Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Peter Fletcher | TrustRadius Reviewer

Online Training

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.0
Based on 1 answer
Only part of an implemementation as noted previously.
Peter Fletcher | TrustRadius Reviewer

Implementation Rating

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.6
Based on 6 answers
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Rob Sherman | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 9 answers
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
Marc Prince | TrustRadius Reviewer

Alternatives Considered

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
Brian Rogers | TrustRadius Reviewer

Sugar Sell (SugarCRM)

GoldMine was an archaic platform. Adding custom fields was difficult. Reporting was horrible. Sugar CRM blows it out of the water. It's also easier to use and navigate. Having all of the data available from any browser is also a tremendous advantage compared to our private installation of GoldMine which required their software and a VPN connection.
Sid Haas | TrustRadius Reviewer

Scalability

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.8
Based on 2 answers
We are using it for millions of visitors every months
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
Works from 2-300 Users in our experience.
Peter Fletcher | TrustRadius Reviewer

Return on Investment

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
  • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
  • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
  • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
David Fallon | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Just one of our customized modules allowed us to automate multiple processes and saves us on average 500 man hours a year.
  • It allows each user to have a 360-degree view point of our databases at any given point.
  • Incorporating some of our onsite operational pieces within SugarCRM has given us the opportunity to reduce the number of places information is stored to one.
Jennifer Stewart | TrustRadius Reviewer

Pricing Details

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) Editions & Modules

Additional Pricing Details

Sugar Sell (SugarCRM)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sugar Sell (SugarCRM) Editions & Modules

Edition
Sugar Sell$80.001
Sugar Professional$52.001
Sugar Enterprise$85.001
  1. Per User/Per Month (billed annually)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
8.1
Sugar Sell (SugarCRM)
8.3

Likelihood to Renew

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.5
Sugar Sell (SugarCRM)
8.2

Usability

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.0
Sugar Sell (SugarCRM)
8.7

Reliability and Availability

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
10.0
Sugar Sell (SugarCRM)
10.0

Performance

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.9
Sugar Sell (SugarCRM)
10.0

Support Rating

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
7.6
Sugar Sell (SugarCRM)
9.2

In-Person Training

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
5.0
Sugar Sell (SugarCRM)
9.0

Online Training

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Sugar Sell (SugarCRM)
8.0

Implementation Rating

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.6
Sugar Sell (SugarCRM)
9.0

Scalability

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.8
Sugar Sell (SugarCRM)
9.0

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