Foundry ABM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Foundry ABM
Score 8.5 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Pricing
Foundry ABM
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Foundry ABM
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Foundry ABM
Considered Both Products
Foundry ABM
Chose Foundry ABM
Triblio has a different use-case and has been delivering the right solution to us.
Chose Foundry ABM
I tried Terminus at a previous company. They were very expensive and had no business impact for us.
Chose Foundry ABM
The transparency in the build-out of engagement and intent is better than most competitors. The ability to alter scoring methodology is a primary reason as to why Triblio stood out as compared to those where we had to work with their scoring models out of the box and take as is.
Chose Foundry ABM
Triblio has the best HubSpot integration and their overall features and platform were best suited to us.
Chose Foundry ABM
As someone on the sales side, I don't know much about these tools' differences. However, I have had a very good experience with Triblio. It seems like it is more robust, and we can gain more information about our website visitors. I believe we picked them because of this reason.
Chose Foundry ABM
Triblio stacked up very well against their competitors. The pricing is in the ballpark as other solutions, but their ability to cross platforms and expand beyond just one area of specialty is why we chose them. Other solutions may excel in one area, but Triblio performs well …
Chose Foundry ABM
Far better support, easier UI/UX, and much more strategy involved in our weekly discussions whereas Terminus largely integrated us and then left us to fend for ourselves.
Chose Foundry ABM
Demandbase for just the base product was way more than I ended up paying for Triblio. If I were to level up Demandbase with all of the various add ons to bring it up to the functionality that Triblio provides it would cost a fortune.

We actually used Terminus and moved away from …
Chose Foundry ABM
Pricing was better, and advertising capabilities were seen as better at the time of evaluation.
Chose Foundry ABM
Triblio is a much more robust platform in my opinion and also features a more robust ability to enable the sales team and get the data into their hands.
Chose Foundry ABM
Honestly, Triblio has the same capabilities as all of the other platforms that I have explored. With their addition of Orchestration that is rolling out, they actually will be pulling ahead of the competition allowing for multi-step automated campaigns. With the ease of use, …
Chose Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus …
Chose Foundry ABM
We chose Triblio because they allowed for the greatest customization and optimization of ads and because it was clear that they would deliver the best quality of control, guidance, and support for our ABM program.
Chose Foundry ABM
We choose Triblio for [its] overall combination of tools and pricing. Prelytix has very good intent features, it is very easy to add and monitor keywords, and website activity. However, they have a lack of orchestration capabilities and integrations. The reporting is …
Chose Foundry ABM
Triblio was the better all-around platform and option for us. This was based on support, features, and price.
Chose Foundry ABM
Moving to Triblio has been the best decision I ever made for the betterment of my company. I won’t deny the fact that Triblio also has some flaws but trust me they are so minor that can be easily fixed. I have had the experience of using other competitors or alternatives of …
Chose Foundry ABM
We selected Triblio because of the cost effectiveness and functionalities of the platform.
Chose Foundry ABM
Better performance, greater integration with other systems. Better technical support and less complex programming for our digital equipment.
Chose Foundry ABM
We chose Triblio over other tools like Terminus, Demandbase, and Kwanzoo because of Triblio's focus on prospect engagement and delivering data to sales and the ability to orchestrate multi-channel campaigns. We felt that others tools were still more focused on the advertising …
Chose Foundry ABM
Triblio is better than google (for advertising) and unbounce/HubSpot (for landing pages) because of how easily it automated the targeting and personalization process. Page automation happens automatically when contacts are enrolled in specific campaigns. Ad targeting also …
Chose Foundry ABM
Terminus: Sales process was way easier, was not a fan of the AE we worked with at Terminus. Also, their platform itself didn't see as user friendly and intuitive. Since I was going to be the one primarily utilizing the platform, I needed something I knew I could easily learn.

6Se…
Top Pros
Top Cons
Features
Foundry ABM
Engagement
Comparison of Engagement features of Product A and Product B
Foundry ABM
7.5
1 Ratings
8% below category average
Automated routing and prioritization8.21 Ratings
Customer interaction histories7.31 Ratings
Syndicated content7.31 Ratings
Personalization7.31 Ratings
Engagement data tracking7.31 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Foundry ABM
7.4
10 Ratings
4% below category average
Ad campaign creation7.510 Ratings
Display advertising7.810 Ratings
Contextual advertising6.41 Ratings
Social advertising6.41 Ratings
Ad reporting and analytics7.31 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foundry ABM
7.0
1 Ratings
11% below category average
Standard visitor segmentation8.21 Ratings
Behavioral visitor segmentation6.41 Ratings
ABM sales intelligence6.41 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foundry ABM
7.3
1 Ratings
5% below category average
3rd party intent signals7.31 Ratings
Downstream intent signals7.31 Ratings
Account identification7.31 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Foundry ABM
8.2
1 Ratings
2% below category average
Automated workflow & orchestration8.21 Ratings
Best Alternatives
Foundry ABM
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Leadfeeder
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Score 7.3 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.7 out of 10
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Folloze
Folloze
Score 9.4 out of 10
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User Ratings
Foundry ABM
Likelihood to Recommend
8.4
(48 ratings)
Likelihood to Renew
9.6
(4 ratings)
Usability
8.6
(3 ratings)
Availability
10.0
(1 ratings)
Performance
10.0
(1 ratings)
Support Rating
9.2
(40 ratings)
Online Training
10.0
(1 ratings)
Implementation Rating
8.6
(2 ratings)
Ease of integration
10.0
(1 ratings)
Product Scalability
9.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
User Testimonials
Foundry ABM
Likelihood to Recommend
Foundry ABM
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
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Pros
Foundry ABM
  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
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Cons
Foundry ABM
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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Likelihood to Renew
Foundry ABM
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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Usability
Foundry ABM
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
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Reliability and Availability
Foundry ABM
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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Performance
Foundry ABM
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Support Rating
Foundry ABM
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
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Online Training
Foundry ABM
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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Implementation Rating
Foundry ABM
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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Alternatives Considered
Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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Scalability
Foundry ABM
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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Return on Investment
Foundry ABM
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
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