Skip to main content
TrustRadius
Adobe Experience Platform Launch

Adobe Experience Platform Launch

Overview

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…

Read more
Recent Reviews

Launch data capture

8 out of 10
April 12, 2022
Incentivized
Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Event tracking (14)
    8.6
    86%
  • Rules-driven tag execution (14)
    8.2
    82%
  • Tag variable mapping (14)
    7.9
    79%
  • Ease of writing custom tags (14)
    7.7
    77%
Return to navigation

Pricing

View all pricing
Adobe Experience Platform Launch

Adobe Experience Platform Launch

N/A
Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

3 people also want pricing

Alternatives Pricing

ObservePoint

ObservePoint

$598
per month
What is ObservePoint?

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path…

Falcon

Falcon

$499
per month
What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

Return to navigation

Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.8
Avg 8.6

Tag Management

Features related to tag management

7.8
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

8
Avg 8.3
Return to navigation

Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(31)

Attribute Ratings

Reviews

(1-14 of 14)
Companies can't remove reviews or game the system. Here's why
September 13, 2022

Absolutely love Launch.

Verified User
Manager in Information Technology
Publishing Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
86.25%
8.6
Tag library
90%
9.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
80%
8.0
Page load times
90%
9.0
Mobile app tagging
70%
7.0
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
76%
7.6
Event tracking
70%
7.0
Mobile event tracking
50%
5.0
Data distribution management
70%
7.0
Universal data layer
100%
10.0
Automated error checking
90%
9.0
TMS Architecture
N/A
N/A
Security (1)
60%
6.0
Role-based user permissions
60%
6.0
April 29, 2022

Adobe Offers Great Integration

Samantha Huskey | TrustRadius Reviewer
Samantha Huskey
Digital Marketing Specialist
Proclaim Interactive (Marketing & Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
90%
9.0
Tag library
100%
10.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
90%
9.0
Page load times
80%
8.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
100%
10.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
80%
8.0
Event tracking
80%
8.0
Mobile event tracking
80%
8.0
Data distribution management
90%
9.0
Universal data layer
70%
7.0
Automated error checking
80%
8.0
TMS Architecture
N/A
N/A
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
April 19, 2022

Streamlining Data and Technology with Adobe Experience Platform.

Verified User
Account Manager in Other
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
75%
7.5
Tag library
90%
9.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
70%
7.0
Page load times
70%
7.0
Mobile app tagging
70%
7.0
Library of JavaScript extensions
60%
6.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
74%
7.4
Event tracking
90%
9.0
Mobile event tracking
70%
7.0
Data distribution management
70%
7.0
Universal data layer
80%
8.0
Automated error checking
60%
6.0
TMS Architecture
N/A
N/A
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
April 12, 2022

Must have for Adobe Analytics users

Verified User
Executive in Marketing
Financial Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
43.75%
4.4
Tag library
N/A
N/A
Tag variable mapping
80%
8.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
N/A
N/A
Page load times
N/A
N/A
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
78%
7.8
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
N/A
N/A
Universal data layer
90%
9.0
Automated error checking
100%
10.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
April 12, 2022

Adobe Experience Platform Launch review

Verified User
Director in Information Technology
Consumer Goods Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
88.75%
8.9
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
90%
9.0
Page load times
90%
9.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
100%
10.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
100%
10.0
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
100%
10.0
Universal data layer
100%
10.0
Automated error checking
100%
10.0
TMS Architecture
N/A
N/A
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
April 12, 2022

Adobe Experience Platform Launch: a user friendly tag management system

Verified User
Engineer in Marketing
Wholesale Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
86.25%
8.6
Tag library
80%
8.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
90%
9.0
Page load times
70%
7.0
Mobile app tagging
80%
8.0
Library of JavaScript extensions
100%
10.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
84%
8.4
Event tracking
90%
9.0
Mobile event tracking
90%
9.0
Data distribution management
80%
8.0
Universal data layer
90%
9.0
Automated error checking
70%
7.0
TMS Architecture
N/A
N/A
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
April 12, 2022

The best tool, if you are ready to invest on it

Verified User
Account Manager in Other
Maritime Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
67.5%
6.8
Tag library
100%
10.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
80%
8.0
Page load times
80%
8.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
54%
5.4
Event tracking
90%
9.0
Mobile event tracking
N/A
N/A
Data distribution management
90%
9.0
Universal data layer
90%
9.0
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
April 12, 2022

There is a reason why Adobe is the industry leader.

Verified User
Executive in Product Management
Real Estate Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
67.5%
6.8
Tag library
90%
9.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
30%
3.0
Rules-driven tag execution
50%
5.0
Tag performance monitoring
90%
9.0
Page load times
100%
10.0
Mobile app tagging
100%
10.0
Library of JavaScript extensions
10%
1.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
88%
8.8
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
90%
9.0
Universal data layer
100%
10.0
Automated error checking
50%
5.0
TMS Architecture
N/A
N/A
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
April 12, 2022

A Marketing Must Have!

JE
Jack Eizenhafer
Marketing Specialist
SAE International (Education Management, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
71.25%
7.1
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
70%
7.0
Page load times
70%
7.0
Mobile app tagging
60%
6.0
Library of JavaScript extensions
60%
6.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
60%
6.0
Event tracking
80%
8.0
Mobile event tracking
80%
8.0
Data distribution management
80%
8.0
Universal data layer
60%
6.0
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
N/A
N/A
Role-based user permissions
N/A
N/A
April 12, 2022

Amazing Software And User friendly Too

Preeti Gautam | TrustRadius Reviewer
Preeti Gautam
Content Manager & Digital Marketer
TBU Media Pty. Ltd. (Information Services, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
57.5%
5.8
Tag library
80%
8.0
Tag variable mapping
30%
3.0
Ease of writing custom tags
20%
2.0
Rules-driven tag execution
60%
6.0
Tag performance monitoring
70%
7.0
Page load times
50%
5.0
Mobile app tagging
70%
7.0
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
34%
3.4
Event tracking
60%
6.0
Mobile event tracking
40%
4.0
Data distribution management
70%
7.0
Universal data layer
N/A
N/A
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
N/A
N/A
Role-based user permissions
N/A
N/A
April 12, 2022

Improve Customer Experience Vis Multi Stream Data Analytics

Verified User
Analyst in Marketing
Security & Investigations Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
76.25%
7.6
Tag library
80%
8.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
80%
8.0
Page load times
50%
5.0
Mobile app tagging
80%
8.0
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
72%
7.2
Event tracking
90%
9.0
Mobile event tracking
70%
7.0
Data distribution management
60%
6.0
Universal data layer
80%
8.0
Automated error checking
60%
6.0
TMS Architecture
N/A
N/A
Security (1)
60%
6.0
Role-based user permissions
60%
6.0
April 12, 2022

Launch data capture

Verified User
Team Lead in Other
Automotive Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
67.5%
6.8
Tag library
70%
7.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
30%
3.0
Page load times
80%
8.0
Mobile app tagging
60%
6.0
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
28%
2.8
Event tracking
70%
7.0
Mobile event tracking
N/A
N/A
Data distribution management
N/A
N/A
Universal data layer
70%
7.0
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
February 22, 2022

Adobe launch Review

Saurav Khawas | TrustRadius Reviewer
Saurav Khawas
Technical Lead
Mindtree (Retail, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
78.75%
7.9
Tag library
70%
7.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
50%
5.0
Page load times
90%
9.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
72%
7.2
Event tracking
100%
10.0
Mobile event tracking
50%
5.0
Data distribution management
60%
6.0
Universal data layer
100%
10.0
Automated error checking
50%
5.0
TMS Architecture
N/A
N/A
Security (1)
60%
6.0
Role-based user permissions
60%
6.0
November 26, 2018

Adobe Launch first impressions

Alexander Dolinin | TrustRadius Reviewer
Alexander Dolinin
Senior Data Analytics Manager
Trulia (Internet, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
65%
6.5
Tag library
90%
9.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
N/A
N/A
Page load times
50%
5.0
Mobile app tagging
50%
5.0
Library of JavaScript extensions
40%
4.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
44%
4.4
Event tracking
100%
10.0
Mobile event tracking
N/A
N/A
Data distribution management
N/A
N/A
Universal data layer
50%
5.0
Automated error checking
70%
7.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
Return to navigation