Launch data capture
April 12, 2022

Launch data capture

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to product teams on performance. It also allows us to not only hook into the current dev work being done but also to add our own custom java script to enhance data capture.
  • Extensions
  • Rule priority
  • Version comparison
  • Release process
  • Full release comparison
  • Being able to document release notes and tie to external sources
  • Allows us to capture data quicker saving on dev time

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

As a business and a team, we find it easy to use to help support any new developments. Once you have created a standard within your business it's easy to replicate across multiple containers to ensure consistency across products/sites. With all the extensions available as well it means that rarely do you need custom code for third-party tags and normally that is needed just to enhance capture that is not out of the box.
Support is tied directly to Adobe support so it depends who you get and how knowledgeable they are. However most of the time we can resolve it quickly and if not there are multiple support groups where you can ask questions to get a response.
Launch allows us to quickly make changes to our tracking on-site to allow us to capture the right data, and fix any data issues we might find. This also allows us to manage all third-party tools within one place to ensure consistency across our tool stack as well as an easy release process.

Adobe Experience Platform Launch Feature Ratings

Tag library
7
Tag variable mapping
8
Ease of writing custom tags
7
Rules-driven tag execution
8
Tag performance monitoring
3
Improved page load times
8
Mobile app tagging
6
Library of JavaScript extensions
7
Event tracking
7
Mobile event tracking
Not Rated
Data distribution management
Not Rated
Universal data layer
7
Automated error checking
Not Rated
Role-based user permissions
7