Streamlining Data and Technology with Adobe Experience Platform.
April 19, 2022

Streamlining Data and Technology with Adobe Experience Platform.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

Adobe Experience Platform is an innovative way to bring data and software together. It can simply do things by creating one dashboard with multiple technologies rather than trying to log in to places individually. This can save time and increase a business's productivity. Since it's newer, there's still a lot of opportunity for growth, but it appears to have a promising future.
  • Friendly interface.
  • Analytics data.
  • Flexible and innovative.
  • Minor bugs.
  • Not many people are using it yet.
  • Need technical knowledge to integrate some features.
  • Can now see customer data.
  • Can streamline our technology.
  • Data is easy to read and understand.
As far as Adobe products, I've been using them for years. You can tell this is a newer product, but based on all their other technology, I believe there is much that they can do and implement in the future. I believe more people will be using this and it will become even easier to integrate in the future.

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Platform Launch go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Platform Launch again?

Yes

Adobe Creative Cloud Express (formerly Adobe Spark), Adobe PhotoShop, Adobe Illustrator CC
It is easy to manage the interface and read the data, however, it does require technical knowledge to integrate. However, most technologies do require technical knowledge so with that in mind it is not outside the scope of expectations. At times it can be a little difficult to understand, however, I believe they will be working to simplify things in the future.
I have not yet personally worked much with the support, but I hear it can be cumbersome. I have heard feedback that they can be a little delayed in their responses or it can take some time to resolve the issue. I have heard positive things about their support as well.
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.

Adobe Experience Platform Launch Feature Ratings

Tag library
9
Tag variable mapping
8
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
7
Improved page load times
7
Mobile app tagging
7
Library of JavaScript extensions
6
Event tracking
9
Mobile event tracking
7
Data distribution management
7
Universal data layer
8
Automated error checking
6
Role-based user permissions
7