Echobox

Echobox

Customer Verified
Top Rated
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Score 8.4 out of 100
Top Rated
Echobox

Overview

Recent Reviews

Optimized Timing

8 out of 10
January 11, 2022
As a news publisher, we have a large volume of content being published on social media throughout the day. Echobox allows us to optimize …
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Best of Award, Best Of Customer Support 2021
TrustRadius Best of Award, Best Of Feature Set 2021

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Pricing

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What is Echobox?

Echobox is an AI-powered publishing solution that understands the meaning of content. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Echobox?

Echobox is an AI-powered publishing solution that understands the meaning of content.

With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and email newsletters.


Echobox is an automation platform boasting users among more than 1000 leading brands worldwide, including Newsweek, The Times, The Telegraph, Handelsblatt, Le Monde and Conde Nast.


Echobox Social

✓ Mitigate Facebook algorithm changes. Echobox constantly monitors changes to Facebook’s Newsfeed so users are the least affected

✓ Unique to an audience. Every audience is different - Echobox learns from content, readers and social pages

✓ Perfect timing decisions. Echobox has an understanding of Facebook based on almost a million posts made every month

✓ Night-time and weekend posting. Schedule posting at optimal times over weekends and nights or have Echobox select and post content automatically

✓ A/B Testing. Get to know audiences better. Test different headlines, messages, images or videos to find what engages an audience most effectively


Echobox Newsletters

✓ Generate newsletters in seconds, fully optimized to increase open rates and click rates

✓ Save countless hours and remove the guesswork from designing and building your newsletters

✓ The AI maximizes newsletter performance by determining the best content, order, design and send times for each unique audience

✓ Echobox automatically A/B tests different template layouts for each newsletter

✓ Use RSS feeds to populate different newsletters or even different sections of the same newsletter

Echobox Features

  • Supported: AUGMENT: Echobox continously analyses published website content to predict virality - so users can post less but deliver more traffic.
  • Supported: AUTOMATE: Speed up workflows by using artificial intelligence to automate some or all social media sharing. Trained off 245 million data points, Echobox’s algorithms helps to drive reach and unlock time-savings.
  • Supported: A/B TESTING: Get to know an audience even better with organic A/B Testing for Facebook. Test two variations of the same post to increase CTR.

Echobox Competitors

Echobox Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Echobox's best feature?

Reviewers rate Usability and Support Rating highest, with a score of 8.7.

Who uses Echobox?

The most common users of Echobox are from Mid-sized Companies (51-1,000 employees) and the Media Production industry.

Reviews and Ratings

 (79)

Ratings

Reviews

(1-25 of 50)
Companies can't remove reviews or game the system. Here's why
Andrea D'Addio | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
We are an online newspaper that publishes around 6 new articles per day. We have been using Echobox since mid-March. Our performances on Facebook have dropped by an average of 80%, and on Instagram, we do not see any improvement, indeed it gets worse every week. In addition, many features on Instagram are prevented, no surveys, quizzes, or other forms that could increase engagement. We talked several times with customer care (always kind), but the advice was quite trivial (using emojis was one of the last). Perhaps Echobox is useful for realities other than ours, for us for now it has been a waste of money. They have not yet responded to our partial refund request, even though they admitted weeks ago that our performance was deteriorating. We were convinced by their analysis, but we were wrong. Their tool is probably no longer suitable for today's Facebook, while we think it has never been absolutely suitable for Instagram
  • nothing
  • nothing
  • nothing
  • Instagram Stories
  • Publishing on Facebook catching the right time and trend
Score 10 out of 10
Vetted Review
Verified User
Review Source
It has allowed me with a small team of people to have the traffic of large newsrooms. It has also allowed me to automate my social media posting processes. To this I must add that it has allowed me to know better conversion statistics on my content.
  • Automation of posts on social networks.
  • Traffic conversion statistics of my publications
  • Suggestions for texts to place in the posts of my social networks.
  • I see no improvement
  • So far all the functionalities have worked for me
  • The support has been very good.
For communication media that seek to automate and improve their process of posting the content of their website to social networks. I also think that it can be useful for small newsrooms that do not have the resources to have many people as community managers.
Matteo Lirosi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are an online newspaper; we needed support to manage our social channels better. It was important to improve our visibility and increase access to our site. For these reasons, we have relied on Echobox. In one year, Echobox has allowed us to achieve greater results and has also allowed us to improve the work and make it easier.
  • automatically manages the articles to be published
  • chooses the best time for publication
  • AI still needs to improve in the choice of text
  • It still needs human control to function perfectly
Echobox is perfect for a newspaper that publishes many articles and doesn't have time to manage social channels. It simplifies your work and allows you to focus more on the quality of the article. It Isn't so useful for those who publish a few articles a day; that's a task that can be e done manually. It's useful for those who post a lot during the day on their site and do not have time or cannot publish on all social channels.
Katerina Pandinaki | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is used by editors in Newsroom, so that they save time and post by the most proper way, in order to achieve most of the reach possible.
  • Increases traffic
  • Saves time
  • Scheduling
  • Stories on Facebook
  • More editing options for photos (e.x. layering, pixelating)
  • Define also seconds when scheduling
If you have a large number of posts to be done, Echobox will help by posting right article on the right time.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to manage our Facebook accounts. This system saves us time in publishing by selecting posts and topics to share with our community of 200,000 people. The aim is to improve the performance of posts, especially those directly selling our services (cookery courses and monthly digital journal).
  • Evaluate which posts received the most interactions
  • Find in one place all the actions to be performed without having to do too many operations
  • Save time analysing the best times to post
  • Honestly, I find that the service is fine as it is for our publishing reality.
If the editorial activity includes the need to, Echobox is perfect to bring in more readers and reach more readers in a functional way, saving time on social activities. It is also useful for assessing which topics attract the most social attention and then reviewing schedules, titles, in short, doing editorial analysis with valid data.
Score 10 out of 10
Vetted Review
Verified User
Review Source
As a regional publisher of local news, I find Echobox to be very useful for delivering our content on the right social platforms at the right times for optimal audience engagement. They are helpful, and do a great job of staying on top of the algorithms that drive engagement on the various social platforms.
  • Their autofeed makes scheduling content across platforms easy.
  • They do a good job of scheduling automatically to optimize engagement results.
  • It is easy to set up and use.
  • I wish their analytics fed directly into Data Studio.
  • You have to get analytics data pulls emailed to you.
Echobox is especially well-suited for organizations that do not have a lot of manpower to throw at managing their social content publishing and to optimize the results. It can be of great use to publishers who are looking for help in automating a lot of this and getting better results than they probably currently enjoy.
Jon Entine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We promote our stories through social media in a variety of venues, most prominently Facebook and Twitter. The two together generate a fair amount of our readers, but our numbers were stagnating until we started using Echobox. We had been using Hootsuite, which was okay. After a lot of research, we decided to partner with Echobox to coordinate organizing and sending out Tweets and post stories on Facebook. Echobox has been far more efficient. It has a very intuitive interface. It’s very easily programmable. Also, they use AI to figure the best times to post our social media. It can also be set up to pick and choose the best stories to promote based on AI. You can pre-program Echobox to promote the most popular articles on weekends to fill in as we don’t publish new stories on the weekend. Echobox can also promote older stories if they suddenly take wing because of news developments. Echobox also can be used for LinkedIn, newsletters, and other communication tools.
  • Organizes our social media posts across both Facebook and Twitter
  • Easy scheduling of posts, with AI driving the scheduling of optimal times for each story
  • AI ferrets out best-performing posts and schedules them during the weekend and other downtimes when we are not actively engaging our readers
  • The only issue of note is that as a nonprofit, it would be great if Echobox was more flexible in offering us appropriate discounts; while the services are fantastic, with multiple social media platforms the costs can add up
Frankly, it's been a boon for us. It's helped us streamline our social media on Facebook and Twitter. I assume it would offer the same great functionality for LinkedIn and Instagram, but our budget constrains us. We have not found any particular areas in which Echobox falls short of four expectations.
Thandolwethu Gulwa 🇿🇦 | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Echobox helps ensure that our social media posts are scheduled timeously and accordingly. With that, the feature to choose for the social media posts to publish automatically at peak times has been an amazing tool that has allowed us to create online content without worrying about scheduling. It is a major convenience.
  • Organises social media platforms.
  • Guides you through the what's best to repost.
  • Allows you to schedule and have content published automatically.
  • I wish the platform could fine tune my writing for the posts I create so that they are suitable for the platform they go on.
My experience with Echobox is primarily through Facebook and Twitter. The platform is suitable if you also want to keep track of stats and analytics. In my industry, it is important to provide PCAs and Echobox simplifies that post-production process.
January 11, 2022

Optimized Timing

Score 8 out of 10
Vetted Review
Verified User
Review Source
As a news publisher, we have a large volume of content being published on social media throughout the day. Echobox allows us to optimize when and how our audiences on our different platforms see and engage with that content, ensuring maximum engagement and click-through to our site.
  • Optimizes exposure of content to a relevant audience
  • Ensures the right content is seen by the right audience at the right time
  • Automates the process of content publishing via an autofeed
  • Better analytics that allow as close to real-time views of how different content is performing on each platform.
  • Automated weekly / monthly analytics reports sent to relevant admins.
  • The ability to tag LinkedIn users and pages in posts created on Echobox.
Echobox is best suited for publishers with higher content output volumes that are looking to optimize visibility of and engagement on social media posts.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Use it for content distribution and social media automation.
  • Automation and AI.
  • Content distribution.
  • Easy onboarding.
  • FB Stories
  • IG Stories
For those of you with a massive content library that want to share evergreen content on an ongoing basis for audience growth and traffic generation, Echobox is a fantastic tool. It automatically selects the highest performing posts, schedules and optimizes for maximum distribution.
Axel Vicente | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to improve traffic from social networks and to have more strategy in the content distribution. The Echobox algorithm has helped to achieve the traffic goals in our newsroom.
  • Content distribution is more effective.
  • Echobox Analytics helps to take better editorial decisions.
  • Allows to do AB test to get better perfomance in social media.
  • Instagram posts and stories could be better.
  • It must improve the content categorization, specially the evergreen articles.
  • Actually Echobox can not post articles by geolocation.
Echobox logarithm allows content to be published at the appropriate times. This allows content to perform better and to achieve traffic goals easily.
December 01, 2021

[Lives] up to expectation

Akhyari Hananto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Echobox combines scheduling with analytics, setting up [the] frequency of posts with single click, and reshare past published posts. Something that I'd looked fwd to [for a long time long.]
  • Post analytics
  • Easy to repurpose the past posts
  • Scheduling is super easy
  • It helps to publish posts when audience are online
  • "New share" can only share URL, not caption+url.
  • the AI-[assisted] caption seem to only copy quote, not exactly the most interesting piece[.]
  • Would be great if there's an option that a Facebook post and twitter post can be made as one.
the [auto-post] is definitely a game-changer, so much helpful for our social media [staff]. they now have more time to create other social media [content.]
Nuria Leon Bernardo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to manage our social pages (Twitter, Facebook, and Instagram). As a [newspaper,] we want to reach as many readers as possible so we rely on our social media to acquire them and also to promote our articles. With the constant changes to each platform's algorithm, it is very hard to understand what is the best time to post something and Echobox saves us the time and hassle by doing that for us.
  • Knows the best time to post something on social media[.]
  • Creates the post (image, link and description for you)[.]
  • Combines everything in one place[.]
  • More options when creating Instagram stories, for instance[,] choosing the [URL] button placement[.]
  • Some more insights into Echobox's score decisions[.]
  • Some kind of analytics[.]
Echobox works best for publications that release articles such as [newspapers], magazines, etc. If your company relies on content created by a designer, you won't really use Echobox's ability to pull the content from your website and create the posts for you. You can still add your own designs though.
November 17, 2021

Review from an editor

Angelica Celinska | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Across the editorial departments of several magazines.
  • Suggests new content from website
  • Takes content from articles to use as the post
  • Different scheduling options - a variety to choose form and set your own
  • Posting on various platforms from one place
  • Missing functionality twitter - to add comments to a post at the posting stage, allowing for a thread to be created.
  • The tagging function is not always working - in terms of a drop-down of names/accounts when typing @...
All social media posts are in one place, wording for the post is taken from the content - saving time, a lot of different scheduling options.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Echobox in our team to post the different articles that we have to publish. To post the articles we use it both in a manual way and with auto-feed. Autofeed is a real help when having to multitask and is definitely a tool on which we can rely when there are fewer staff members or a heavy workload. Thanks to the metrics we can pull from Echobox we can decide which content to repost in order to boost its visibility and raise its metrics.
  • Echobox know the best time to post our content
  • We can schedule our differents posts
  • With Echobox we can make AB test
  • It helps us simultaneously publish the same content in all our social media
  • When we upload a video we can´t add an image that gives a gist of what it is about.
Echobox knows the best time to post the content and it helps simultaneously publish the same content on different social media. Also, thanks to the metrics you can pull from Echobox you can decide which content to repost in order to boost its visibility and raise its metrics. Echobox allows you to change the title, the image and use emojis.
Federico Aikawa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
With a small social media team, Echobox offered us the ability to increase our social media posts, in addition to allowing us to focus on better quality audiovisual content. One of the great advantages is that we can obtain instant analytics of the best content, and add the possibility of republishing "evergreen" content more easily.
  • Publishing Instagram Stories with link to our website.
  • Modify titles and images of link post on Facebook
  • Schedule special content for weekends and early mornings.
  • The image editor could be better
  • Custom images templates for photo posts with quotes
  • Integration with third-parts analytics like Chartbeat
Echobox is a necessary tool for any journalistic organization in the world that wants to maintain a presence on social networks. It greatly simplifies the work of the social media team, added to the possibility of scheduling more content for times when there is less staff (weekends), and the possibility of having instant metrics of the posts that worked best. Something that could be improved is the possibility of creating Twitter threads, since in scenarios where urgency rules (breaking news), need more spontaneity is needed.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Echobox is the easiest tool I've ever used: it's intuitive, fast-loading, never glitches, everything is on one page, and their support team is excellent. It cuts out about 6 fiddly jobs before sharing, which makes the entire process much faster and really helps with analytics too. Also, it constantly evolves and has got even better over the years so I'm excited to see what's to come!
  • Clear analytics
  • Great support team on hand
  • Increases traffic
  • Making an app - although their mobile site works well
  • Easier to search in analytics
It's perfect for any social team within publishing if KPIs are based on traffic (and it also saves so much time). It's incredibly easy to teach people so is great for a bigger team or one that hasn't used other scheduling platforms before. For a brand publishing only a few times a day, perhaps it's not as appropriate.
Score 9 out of 10
Vetted Review
Verified User
Review Source
[Our company] recently starting using Echobox to help improve engagement and visibility of our market-leading editorial content whilst having minimal impact on the internal resources of our teams. After 6 months with the tool, we couldn't be happier with the results we are seeing and are now in the process of rolling Echobox out more widely across the business.
  • Improve content visibility
  • Automation
  • Intuitive tool
  • Additional options around social media post wording, especially on automated posts.
Echobox is great for teams with limited editorial resources and are struggling to give social media the attention needed to take full advantage of the audiences available. If you have a long tail of archive content that you are currently not getting much value from then Echobox is [worth] considering.
September 22, 2021

I recommend Echobox

Santiago Sautel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's an amazing tool that every medium should use.
  • Increase the number of visits to the web
  • Generate more interaction on social networks
  • Increasing options around Evergreen notes could be very helpful
Has generated positive results for the company
Marc Gendron | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to share our news content on social media. It has been implemented in the six media of our newsgroup. It helps us get the most reach and engagement out of the content we share, which is beneficial for deciding which content to share, how, and when. It is a very powerful and useful tool that allows us to save a lot of time and effort.
  • Simple user interface that clearly leads to easier decision making.
  • Powerful editing tools that give us the opportunity to fine tune publications.
  • Gives us the opportunity to mix automation and AI assistance with editors.
  • Some artificial intelligence suggestions are surprising.
  • Adding either a community management or comment management system to Echobox would be wonderful.
  • Service can be costly when used on multiple social accounts and across multiple properties.
Any news media wishing to make some gains on social media should consider Echobox. It is easy to learn, easy to use, and gives instant time-saving rewards. Time will tell if the promised engagement and traffic results come too.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Echobox in order to share our articles every day. It is a real plus for me and our colleagues. It is smart, easy to use, and really effective, especially in order to optimize the publishing moment on Facebook and Twitter about our news. Really a help for the planning; I absolutely love it!
  • Optimize timeslot
  • Easy-to-use approach
  • Possibility to tag people and brands
  • The "now" button is slow
  • Sometimes the tag doesn't work
Echobox is amazing for editorial staff, especially when working in smart working. It helps us to fill the whole day on Facebook and Twitter without leaving any empty space. It is so smart and helpful that, with the optimal button, we have the chance to share different kinds of articles during the day.
Benjamin Clark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
At The Conversation Australia, our Audience Development team who are primarily responsible for audience acquisition and content creation for social media, have recently introduced Echobox as part of our daily workflow after being advised of its utility and features by colleagues from our international editions. The major things Echobox does for our organisation are making social media curation much quicker and easier, and optimising the timing of posts based on its unique audience score algorithm. This both makes our jobs easier and makes our social media use more effective.
  • The scoring of articles via the algorithm is great - really helpful for prioritising/ordering our stories.
  • Being able to duplicate posts from one platform to create posts for another platform saves us loads of time, and helps ensure continuity across our platforms whilst still tailoring for each platform.
  • Being able to pre-schedule articles before they go live on our site (which is not possible in Facebook's Creator Studio, for instance) is extremely helpful for evening out our workflow and ensuring articles scheduled for weekends and after working hours are still posted as soon as they go live.
  • Tagging people/organisations in posts via Echobox can be a bit slower and the suggested results are not as relevant/targeted. I often find I have to search for the account's handle on the social platform's website and copy/paste that into Echobox
  • Our default captions for our Twitter posts are usually just the headline, which requires changing. I haven't been able to change this in our settings. If there is a quick-fix for changing the basis on which captions are generated, it would be great to circulate/explain this knowledge in introductory sessions and the like.
  • I literally don't have any other suggestions at this stage - I've had a great experience with Echobox so far!
I would highly recommend Echobox's application in a newsroom setting to any colleagues in the media industry. It is a fantastic tool for both increasing the effectiveness and reach of journalistic content on social media, and improving/giving us greater control over the orderly regulation of our social media team's workflow.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to schedule posts on Facebook, Instagram, and Twitter. The tool is used by Editorial Team for publishing action and the Marketing team for analytics & report. As we are fighting against Facebook's feed algorithm, Echobox helps us in improving the organic impressions, reach, and engagement. The result of the tool gives us the precise decision on which post should we invest in.
  • The scoring system gives us the idea of which scheduling mechanism we should use for the ultimate result.
  • The ability to edit on text and image of the post before scheduling gives us more room to improve the performance.
  • The ability to approve the 'AUTOFEED' for reshare function.
  • Notification when autofeed share or reshare post is published via Echobox.
Echobox helps you save time in managing social media posting/scheduling. Moreover, it helps you decide what will be the best date & time to post to result in maximum performance on impressions, reach and click. However, the downside can be system bugs for the autofeed function such as double share on the same content with a slightly different URL pattern.
Janae Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to manage our social media output for Twitter and Facebook. As a news station, we use it to manage which news articles are posted from our website and when.
  • Posting automatically. I has a great feature that chooses when to post certain things based on our specific audience data.
  • Scheduling posts. Echobox has a great post publisher module that includes things like link urls and videos/photos that are really important to news coverage.
  • The Archive/Analytics. This feature is very important to our growth and website impressions. We can keep track with engagement much easier with Echobox than with Facebook's tools.
  • With our account, Instagram is not connected because of platform errors. This is somewhat inconvenient.
  • Also when it was connected (Instagram), it seemed like it only had story posting capabilities. While that part is important, scheduling actual Instagram posts (Reels, IGTV, Photo, Video) are very important as well.
Echobox is more suited to companies with platforms that post frequently and are trying to also manage that output on social media, for example a news station or a blogger. In order to use all of its wonderful features to the best of it's abilities, a company would need a website with an RSS feed as well. I could imagine say a really big influencer using it but it may be too big for personal use. It's also great for small businesses that don't have a lot of time to monitor and manually post to social media.
Matúš Majer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Echobox is used directly through our company to [maximize] Facebook inbound traffic, in which we already see an improvement.
  • Fantastic UX, better then FB Creator Studio
  • AutoFeed
  • Great support team
  • Pricing
  • No way to boost one particular post, only traffic as a whole
  • Missing some functionality, like on-publish notifications
Echobox singlehandedly reduced the workload of our editor team and can make better decisions to maximize Facebook traffic as a whole than any human could ever do. Echobox doesn't try to milk as much potential from every post, since that would lead to traffic spikes, but rather strives for a balanced increase which we started to observe after few weeks. Definitely recommended over other AI tools we considered.