Echobox Social vs. TweetDeck

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Echobox Social
Score 9.2 out of 10
N/A
Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…N/A
TweetDeck
Score 6.7 out of 10
N/A
TweetDeck is a social media dashboard application for management of Twitter accounts. It is now owned by Twitter.N/A
Pricing
Echobox SocialTweetDeck
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Echobox SocialTweetDeck
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Echobox SocialTweetDeck
Considered Both Products
Echobox Social
Chose Echobox Social
We still use TweetDeck because it is free and it allows us to view and control more than one profile (e.g. personal and Church Times). We can use it to create groups of Tweeters (like bishops) so that their Tweets are all in one separate feed for reference. We can see, respond …
Chose Echobox Social
Echobox can all be done on one webpage as opposed to needing multiple different tabs open, and also has a seemingly unlimited amount of users that can have an account, which is great for security as not everyone needs access to our actual social profiles. It's a lot more …
Chose Echobox Social
There are very few platforms that use Artificial Intelligence to optimize the social media strategy of a news or enterprise site. Other platforms do it for a specific social media but Echobox unites the main ones altogether.
Chose Echobox Social
Echobox's AI provides a more well-rounded ability to share across multiple accounts, with more features like AB headline testing and optimal sharing times, while simultaneously allowing journalists to take advantage of automatic posting. We have also previously used a similar …
TweetDeck

No answer on this topic

Top Pros
Top Cons
Best Alternatives
Echobox SocialTweetDeck
Small Businesses
Zoho Social
Zoho Social
Score 9.2 out of 10
Zoho Social
Zoho Social
Score 9.2 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.8 out of 10
Echobox Social
Echobox Social
Score 9.2 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.8 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Echobox SocialTweetDeck
Likelihood to Recommend
9.5
(70 ratings)
7.9
(31 ratings)
Likelihood to Renew
9.4
(4 ratings)
7.1
(16 ratings)
Usability
9.0
(8 ratings)
7.7
(2 ratings)
Availability
-
(0 ratings)
8.4
(2 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
9.7
(20 ratings)
8.0
(6 ratings)
Implementation Rating
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Echobox SocialTweetDeck
Likelihood to Recommend
Echobox
Echobox has proven to be a valuable investment for our media company. It has helped us achieve our traffic goals and made our social media editors’ lives much easier. The platform’s user-friendly design and innovative features have made a significant impact on our social media strategy, and we look forward to continuing to use it for continued success.
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Twitter
TweetDeck is very useful in an industry that requires the gathering of news and sharing of one's own content. We use it on a daily basis to keep track of breaking stories and key trends to inform what content we produce. After this content is produced and published, we then push it on social using TweetDeck. While many things are posted immediately, we also schedule a lot of content throughout the day to ensure 24-hour coverage. The platform is remarkably suited to this job, more so than the native web client.
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Pros
Echobox
  • Echobox automation is invaluable; the fact that it can intelligently automatically schedule articles within seconds of these being published on our website saves us a huge amount of time
  • I find the AI message option particularly useful when rescheduling content. Although it does not always pick out the best quote, most of the time it does a good job and again saves a lot of time
  • Having the option to schedule content immediately as well as in a specific time-slot or day is also very useful
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Twitter
  • TweetDeck allows users to monitor several aspects of a Twitter account—such as notifications, messages, activity and scheduled tweets–in real time in one window. This feature allows users to optimize efficiency by cutting down the amount of time needed to monitor social media.
  • TweetDeck allows users to schedule posts in advance and return to make edits at a later date if necessary. This feature's flexibility is perfect in a rapidly changing work environment.
  • TweetDeck's collapsable and customizable left sidebar menu gives users who may be operating several windows at once easy access to all of the options that are available when using a full size window. This feature is provided in addition to the navigation provided in the main window's columns.
  • TweetDeck's minimal design doesn't detract from the content. Users can focus on their Twitter account, not bright colors and cluttered displays on the site.
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Cons
Echobox
  • Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
  • Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users
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Twitter
  • At one time, TweetDeck allowed us to add gifs. For some reason, they took that away. I wish it would return.
  • This is a Twitter problem in general: we need an edit option.
  • More customization options for look and feel of the platform, perhaps?
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Likelihood to Renew
Echobox
Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!
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Twitter
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
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Usability
Echobox
Echobox is simple, efficient, easy-to-use, and easy to understand. It is one of the simplest tools to help community managers or journalists (in my case) to publish on a corporate page with no hassle and in a quick manner. Such a tool is such a gift and time-saver when every little action counts in a day!
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Twitter
It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
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Reliability and Availability
Echobox
No answers on this topic
Twitter
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
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Performance
Echobox
No answers on this topic
Twitter
Besides posting multiple times when stuck in a loop not other real issues.
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Support Rating
Echobox
When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly
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Twitter
I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
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Implementation Rating
Echobox
You just have to keep in mind that it can take a day or two to have the set up of an account all done.
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Twitter
Easy download and launch of application.
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Alternatives Considered
Echobox
Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.
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Twitter
Sprinklr is a one-stop space for all social media platforms and Tweetdeck only offers use with Twitter. However, Sprinklr has been unreliable for us in the past for scheduled posts and is a bit more complicated to navigate - hence we alternate between TweetDeck and Sprinklr. Sprinklr also provides analytics which TweetDeck does not.
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Return on Investment
Echobox
  • Higher click-through rates on articles shared to social.
  • An increased volume of social posts across all pages through automation, leading to more eyes on more articles.
  • Automation has led to more time for other tasks.
  • Digital subscriptions have increased steadily since implementing Echobox.
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Twitter
  • Allowing me to schedule all of my Tweets once a day frees me up from having to do it continuously throughout the day.
  • Being able to easily monitor all notifications and messages means needed action can be taken quickly.
  • There are several paid options that I've tried that weren't necessarily better, so being able to have this tool for free is great for a small nonprofit.
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ScreenShots