Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…
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Hootsuite
Score 8.0 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month Starts at 1 user, 5 social accounts
Pricing
Echobox Social
Hootsuite
Editions & Modules
No answers on this topic
Standard
$99
per month (billed annually) Starts at 1 user, 5 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Offerings
Pricing Offerings
Echobox Social
Hootsuite
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Plans can be paid monthly or annually, with a discount for annual pricing.
A few years ago I used Hootsuite. That tool did not have AI to define the level of impact of the content, and I think that from that point of view, Echobox is superior.
Echobox's custom algorithms allow for our posts to get more engagement than they were getting on Hootsuite or Buffer. We were also limited to only two users being able to stay logged into our account at a time with Hootsuite. Having unlimited user accounts is definitely an …
Hootsuite is great for influencers and other types of companies because it allows you to schedule everything in advance. The best part of Echobox is that you can connect it to your website and it will automatically crank out your own content with little difficulty in a way that …
Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no …
We received a recommendation for this tool (Hootsuite), but whoever gave us the information had not used it. We had difficulty understanding how it works. At the same time, in research done online, we discovered Echobox. We sent an email and were promptly responded to, …
Verified User
C-Level Executive
Chose Echobox Social
Echobox Social stands out for its autonomous process of content creation and distribution, encompassing text, newsletter content, subjects, and scheduling times for both newsletter broadcasts and social media posts. Unlike other solutions we considered, such as Hootsuite or …
No comparison. Echobox is far more intuitive, and the integration is excellent. Although the cost is higher, the efficiency benefits so far outweigh the minor extra expense.
Verified User
Account Manager
Chose Echobox Social
In both products, you can post your different articles, but the big difference it´s that Echobox will choose the best moment to do it and in Zapier the article publish immediately.
We use the Echobox ranking for sharing and resharing the content at the best moment, plus we can edit the titles and the images before publishing on social networks. With Zapier, for example, we publish the content when the RSS feed was updated. Now we can reach the best …
Echobox can all be done on one webpage as opposed to needing multiple different tabs open, and also has a seemingly unlimited amount of users that can have an account, which is great for security as not everyone needs access to our actual social profiles. It's a lot more …
Echobox provides a streamlined social media [publishing] service which is significantly easier and more suitable for publishing large amounts of content. The customizable cross-posting is something other services lack and saves huge amounts of time and effort.
I did not select Echobox specifically, as it was already used by the company I joined. Even though I hadn't used Echobox before, I was amazed at how easily I could get it up and running, with barely any adaptation needed. For me, the clear structure where I can find my own …
Echobox is unlike any other service in that it syncs up to our fresh content daily for us to auto-feed to our LinkedIn, Facebook, Twitter, and IG Stories.
Verified User
Professional
Chose Echobox Social
Echobox is better to manage more than one profile, it lets you edit your post in an easier way and has a better preview system.
Echobox's AI provides a more well-rounded ability to share across multiple accounts, with more features like AB headline testing and optimal sharing times, while simultaneously allowing journalists to take advantage of automatic posting. We have also previously used a similar …
Hootsuite is easy to navigate and very beginner-friendly. It quickly builds an algorithm, allows for bulk scheduling, and saves plenty of time. This app's connectedness to most social media platforms, including being able to schedule stories makes it another go-to. For the …
Features
Echobox Social
Hootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Echobox Social
-
Ratings
Hootsuite
6.5
294 Ratings
16% below category average
Boolean keyword searches
00 Ratings
6.2195 Ratings
Filtering out noise/spam
00 Ratings
5.9204 Ratings
Sentiment analysis
00 Ratings
6.2200 Ratings
Broad channel coverage
00 Ratings
7.5270 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Echobox Social
-
Ratings
Hootsuite
7.8
409 Ratings
4% below category average
Content planning and scheduling
00 Ratings
8.9408 Ratings
Audience targeting
00 Ratings
7.2280 Ratings
Content optimization
00 Ratings
7.5333 Ratings
Workflow management
00 Ratings
7.8345 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Echobox Social
-
Ratings
Hootsuite
7.4
328 Ratings
9% below category average
Automated routing and prioritization
00 Ratings
7.0236 Ratings
Customer interaction histories
00 Ratings
7.3254 Ratings
Bulk actions
00 Ratings
7.9283 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Echobox Social
-
Ratings
Hootsuite
7.0
310 Ratings
10% below category average
Lead generation
00 Ratings
6.3185 Ratings
Content marketing
00 Ratings
7.8277 Ratings
Paid media management
00 Ratings
6.9187 Ratings
Campaigns and promotions
00 Ratings
7.0237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Echobox Social
-
Ratings
Hootsuite
8.3
402 Ratings
1% below category average
Twitter
00 Ratings
7.6362 Ratings
Facebook
00 Ratings
8.7385 Ratings
LinkedIn
00 Ratings
8.3336 Ratings
Google+
00 Ratings
8.960 Ratings
Instagram
00 Ratings
8.5341 Ratings
Pinterest
00 Ratings
8.4169 Ratings
YouTube
00 Ratings
7.9158 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Echobox Social
-
Ratings
Hootsuite
7.8
329 Ratings
0% above category average
Campaign success analytics
00 Ratings
8.0304 Ratings
Real-time tracking
00 Ratings
7.7304 Ratings
Competitor analysis
00 Ratings
7.7206 Ratings
Account management
Comparison of Account management features of Product A and Product B
Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.
Hootsuite is a great place to bring all your resources into one system. Instead of using all of the native platforms, you can do most of it here. You can also track analytics without leaving the platform. We are also excited to use the social listening feature.
Echobox automation is invaluable; the fact that it can intelligently automatically schedule articles within seconds of these being published on our website saves us a huge amount of time
I find the AI message option particularly useful when rescheduling content. Although it does not always pick out the best quote, most of the time it does a good job and again saves a lot of time
Having the option to schedule content immediately as well as in a specific time-slot or day is also very useful
Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users
Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button.
As previously mentioned, Hootsuite as a tool is very helpful in social media management, social listening & social media analytics. The tool saves a lot of time which was previously put team members in manually scheduling the posts on social media. The dashboard is very comprehensive & is very clear in the different segment analytics which it provides to us.
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.
Compared to Later, Hootsuite offers greater flexibility in content creation and planning, allowing for more comprehensive and tailored strategies across various social platforms. Additionally, Hootsuite excels in providing a wider array of training resources and detailed analytics, empowering teams to make data-driven decisions and optimize their social media efforts effectively.
I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.