Must-Have Digital Marketing Tools
June 12, 2023

Must-Have Digital Marketing Tools

Chanita Thanapitch | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Echobox

The GQ Thailand crew is simultaneously
managing three different social media sites. We want to make sure that the
content we provide is both relevant and meets the expectations of each
platform's audience. Based on the system score, we use the Echobox tool
to choose which content should be scheduled for publication.

Pros

  • Echobox determines the ideal time to publish posts and generates more accurate analytics.
  • Its reshare feature identifies articles on our site and makes them widely read and commented on again, regardless of their publishing date.
  • The A/B testing option provides our editing staff with a better understanding of how to write the effective headline.

Cons

  • The analytic report can be improved with more metric on social engagement
  • A notification alert for schedule post to be approved will be really useful.
  • Echobox mobile application will be more convenient to work with more than mobile web.
  • AI for time scheduling
  • Auto Feed for new feed and reshare
  • Keywords exclusion for reshare articles
  • Option for post type like Breaking, Evergreen, or Normal
  • 25% boost in Facebook traffic for social media scheduling and automation
  • An average engagement rate on reshare articles prove to still be engaging regardless of their published date
  • Auto feed generate more click action than manual share

Do you think Echobox Social delivers good value for the price?

Yes

Are you happy with Echobox Social's feature set?

Yes

Did Echobox Social live up to sales and marketing promises?

Yes

Did implementation of Echobox Social go as expected?

Yes

Would you buy Echobox Social again?

Yes

Save time and effort as we have more time
to work on our material instead of worrying about scheduling the post manually
everything the new articles are published. As for the downside of using Echobox
would be the time suggested for scheduling which sometimes can be very early in
the morning or late night when the users are not usually only. And that results
in low engagement, obviously.

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