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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Salesforce Starter

    Score9 out of 10
    Small Businesses (1-50 employees)
    Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.

    $35

    per month per user

    Pricing
    HubSpot CRMSalesforce Starter
    Editions & Modules
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot CRMSalesforce Starter
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    HubSpot CRMSalesforce Starter
    Considered Both Products
    HubSpot
    Chose HubSpot CRM
    The biggest and most notable reason for using HubSpot was price. We don't have a big budget so this was a viable option for us to use for our new and growing sales department. I had used HubSpot previously for a brief time and thought it was a good CRM but liked Salesforce
    Incentivized
    Chose HubSpot CRM
    It's friendlier to use.
    Incentivized
    Chose HubSpot CRM
    I was not a part of the initial selection process of HubSpot, but I will say that I'm glad we use HubSpot instead of Salesforce. The primary driving force for this is that HubSpot's base level layout if far more intuitive that that of Salesforce, and overall it seems like a …
    Incentivized
    Chose HubSpot CRM
    HubSpot is easy to customize and implement without an architect
    Incentivized
    Chose HubSpot CRM
    Hubspot is more intuitive
    Incentivized
    Chose HubSpot CRM
    HubSpot CRM offers a user-friendly interface and robust marketing tools, making it ideal for small to medium-sized businesses. Salesforce Essentials, while powerful, can be more complex and better suited for larger organizations. We chose HubSpot CRM for its simplicity, …
    Incentivized
    Chose HubSpot CRM
    It is honestly unparalleled.
    Incentivized
    Chose HubSpot CRM
    (NOT SURE IF I TAGGED THE RIGHT VERSION OF Salesforce) My previous organization built so many customizations in Salesforce that it made it nearly impossible to use them efficiently, and it wasn't very good. Finance ran the show on the CRM adoption and didn't consult sales …
    Incentivized
    Chose HubSpot CRM
    HubSpot blows the other products I have used in the past out of the water.
    Incentivized
    Chose HubSpot CRM
    Like I mentioned previously, I love the built-in sequencing software that is in HubSpot. You don't need to spend extra money to pay for services like Outreach and Salesloft, and it's much cheaper than Salesforce!
    Incentivized
    Chose HubSpot CRM
    HubSpot is more applicable for the business we are in compared to Salesforce & ClubReady because of the simplicity of it. The option to log phone calls, emails, LinkedIn messages, WhatsApp messages, etc. is incredibly valuable and saves time. The quote & deals functionality is …
    Incentivized
    Chose HubSpot CRM
    HubSpot provides a robust amount of tools and integrations at an affordable cost. Most other systems have more overall limitations at a higher price point. HubSpot allows smaller businesses to grow as needed, and offers even more detailed tools when the time is right.
    Incentivized
    Chose HubSpot CRM
    Salesforce is like this juggernaut that takes a lot of customization to get it working correctly. I have worked with Salesforce when the admin did a great job modifying the platform in such a way that it worked well, and I have worked with a company who did a terrible job of …
    Incentivized
    Chose HubSpot CRM
    Salesforce was used for 2 years, and it's just too much. Wasnt a big fan of it and from feedback from management, it's overpriced for the use of the salesperson. I'm sure it has better uses for management but for the day-to-day task and sales flow, Hubspot is hard to beat and …
    Incentivized
    Chose HubSpot CRM
    I’d say it only ranks behind Salesforce and Odoo in customization, and wins amongst all four when it comes to ease of use and scalability in startups and scaleups
    Incentivized
    Chose HubSpot CRM
    Compared to Outreach + SFDC combo in many other answers in the review. Overall find it gives the same experience for a rep in a little bit cleaner package.
    Incentivized
    Chose HubSpot CRM
    After evaluating other products, we settled on Hubspot for ease of setup, and the person performing the setup already had experience with Hubspot. Also, we found for the price we were paying; there were more features available than some of the other CRMs researched. Hubspot, we …
    Incentivized
    Chose HubSpot CRM
    HubSpot offers more personalization possibilities, filters and features in general. Dashboards helps having real-time statistics and evaluate actions to take. After events such as trade shows the follow-up through automated sequences with lists of contacts per sales are smooth.
    Incentivized
    Chose HubSpot CRM
    It feels easier to use. More friendly with less things to fill in and remember.
    Incentivized
    Salesforce
    Chose Salesforce Starter
    Salesforce Starter is exactly what it says. It's specific to getting a small business up and running effectively, without unnecessary development or internal overhead required. It doesn't allow for a ton of customization, but it provides more than most other providers across …
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    1607 Answers
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    1204 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    1617 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    1040 Answers
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    1010 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    HubSpot CRMSalesforce Starter
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Salesforce Starter
    8.7
    7 Ratings
    10% above category average
    Customer data management / contact management8.91661 Ratings7.37 Ratings
    Workflow management8.41631 Ratings00 Ratings
    Territory management4.9184 Ratings7.57 Ratings
    Opportunity management8.41563 Ratings9.07 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.71680 Ratings9.56 Ratings
    Contract management7.9185 Ratings00 Ratings
    Quote & order management7.81152 Ratings9.55 Ratings
    Interaction tracking8.81623 Ratings8.56 Ratings
    Channel / partner relationship management8.2186 Ratings9.75 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Salesforce Starter
    -
    Ratings
    Case management8.31085 Ratings00 Ratings
    Call center management7.7927 Ratings00 Ratings
    Help desk management8.1993 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Salesforce Starter
    7.2
    6 Ratings
    7% below category average
    Lead management8.91439 Ratings7.26 Ratings
    Email marketing8.91452 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Salesforce Starter
    8.2
    5 Ratings
    6% above category average
    Task management8.31510 Ratings9.65 Ratings
    Billing and invoicing management7.8804 Ratings6.35 Ratings
    Reporting8.31403 Ratings8.65 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Salesforce Starter
    9.0
    5 Ratings
    16% above category average
    Forecasting8.01220 Ratings9.05 Ratings
    Pipeline visualization8.51475 Ratings8.85 Ratings
    Customizable reports8.31432 Ratings9.25 Ratings
    Customization
    Comparison of Customization features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Salesforce Starter
    6.7
    6 Ratings
    13% below category average
    Custom fields8.81450 Ratings7.06 Ratings
    Custom objects8.71269 Ratings7.05 Ratings
    Scripting environment6.3132 Ratings5.75 Ratings
    API for custom integration8.41045 Ratings7.35 Ratings
    Security
    Comparison of Security features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Salesforce Starter
    8.6
    6 Ratings
    2% above category average
    Single sign-on capability9.01295 Ratings8.66 Ratings
    Role-based user permissions9.01374 Ratings8.66 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Salesforce Starter
    8.6
    5 Ratings
    14% above category average
    Social data8.0972 Ratings00 Ratings
    Social engagement8.1960 Ratings8.65 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Salesforce Starter
    8.2
    5 Ratings
    8% above category average
    Marketing automation8.41104 Ratings8.35 Ratings
    Compensation management7.8728 Ratings8.15 Ratings
    Platform
    Comparison of Platform features of HubSpot CRM and Salesforce Starter
    Feature
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Salesforce Starter
    8.3
    6 Ratings
    9% above category average
    Mobile access7.91302 Ratings8.36 Ratings
    Best Alternatives
    HubSpot CRMSalesforce Starter
    Small Businesses
    Salesflare
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot CRMSalesforce Starter
    Likelihood to Recommend
    8.6
    (1771 ratings)
    9.0
    (7 ratings)
    Likelihood to Renew
    9.9
    (32 ratings)
    4.0
    (1 ratings)
    Usability
    8.4
    (1619 ratings)
    8.4
    (4 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (25 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    -
    (0 ratings)
    Configurability
    4.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot CRMSalesforce Starter
    Likelihood to Recommend
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    Salesforce
    If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
    Incentivized
    Read full review
    Pros
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    Salesforce
    • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
    • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
    • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
    Incentivized
    Read full review
    Cons
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    Salesforce
    • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
    • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Usability
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    Salesforce
    The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
    Incentivized
    Read full review
    Support Rating
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Implementation Rating
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Alternatives Considered
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    Salesforce
    more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
    Incentivized
    Read full review
    Return on Investment
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    Salesforce
    • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
    Incentivized
    Read full review
    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

    Salesforce Starter Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot