UserZoom

Relatively quick to gather finding

Helps teams to validate ideas for greater success

Stop launching half-thought ideas

Slower survey fill times slow down decision-making

Observation room has increased research transparency

Continued research with a panel - it's better than doing no research!

Quantitative methods give us more tools to answer research questions.

Time-efficient: quick to gather insights

Making informed decisions: repeat testing before launching the app/website to reduce errors in the future

Guarantee customers' satisfaction: ensure the errors are reduced to the minimum so that the purchase process is smooth and there will be no need to reach out to our customer support team

Fast user feedback that results in saving of significant cost and time

The angle of design thinking while building the products gives it an edge

The UX takes time to get used to and something that can be improved

improved productivity

research phase is easier and faster

each team can use the same software

Saves us time - feedback is gathered within 24 hours

Cost effective - allows unlimited number of studies with minor usage caps

In a pinch, we were able to use the trial and hold a successful lab. Now, we use as a backup tool

It was able to stand up to other products for testing well and helped us complete successful sessions already scheduled when our primary product was down.

Valuable UI feedback that has fostered better relationships with clients.

Decreased number of helpdesk requests relating to UI problems.

The ability to utilize participant data to support conclusions and best practices.

Increases business communication.

A must-have tool for any CPG UX website/path-to-purchase testing!

App testing: easy enough to work with that there's no excuse for not testing early and often.

Not inexpensive, but every great product must have as equally a great user experience designed in!

Validate suspected usability issues by having users validate our hypotheses

Provide a starting point to build a usability testing department, part of the UX department

It had positive impact.

The test results helped us and the clients a lot.

Overall the ROI has been fairly useful. The price for the tool itself on occasional use cuts into our profit margin, and as I mentioned previously it's difficult to predict how much UserZoom will charge for a given project.

On a positive note, UserZoom allows us to run projects that we wouldn't be able to on any other tool. We have landed projects with new clients that wouldn't be possible without UserZoom, so that helps drive future business in other areas.

On the negative side, the fact that UserZoom also provides consulting research services means we can sometimes be in direct competition with them over clients, which allows them to beat our pricing since they own the tool. All's fair in love and war, but it is a tricky situation.

Better user experience

Means to measure the designs in quantitative way

An array of methodologies supported by the tool