Bringing Marketing and Engineering teams onto the same platform.
January 20, 2020
Bringing Marketing and Engineering teams onto the same platform.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twilio SendGrid Marketing Campaigns
We use Twilio SendGrid Marketing Campaigns on the platform side to send automated emails as well as in the marketing team to send out newsletters and other communication to the customers. Hence it is used by the engineering team and marketing team. One of the main business problems it addresses is that it provides flexibility for the engineering team to swap emails easily.
- Manages to keep emails away from spam.
- Reports are good but can be better.
- UI can be improved.
- Learning curve and can become overwhelming.
- Tracking the KPI's gives us clear understanding of success of the campaigns.
- Kind of brings marketing and engineering teams onto the same platform.