Item: Act-On Software
Rating: 10
Author: Theresa Navarra

Overall Satisfaction with Act-On

Use Cases and Deployment Scope

We use Act-On for our company's internal marketing as well as for our client marketing. Clients of Catalyst who have marketing automation as part of their marketing strategy use Act-On for email marketing, lead engagement and nurturing, and landing pages. We also work with new business clients who may be considering other platforms, and discuss Act-On versus other platforms.

Pros and Cons

Pros

Customer Service -- Act-On is supportive in a very engaging and personalized way.
Assistance with campaigns -- Act-On will actually develop collateral for you.
Ease of use - The system is very intuitive and easy to navigate.

Cons

Emails that are mobile friendly
Landing pages that are responsive
HTML or CSS guidance

Return on Investment

Employee efficiency
Lead management
Lead nurturing

Alternatives Considered

Pardot Marketing Automation

Pardot and Act-On have similar capabilities in terms of the functions and features; however, Act-On's customer service is far superior. With Pardot, I felt as if implementation was a on set timeline and once you were done that was it, you had a question and you needed to either figure it out or wait for someone to get back to you to solve it. With Act-On, however, your needs are their needs. Your support is custom from implementation all the way to strategy and campaign management.

Likelihood to Renew

Price point
Agency Adaptation

Likelihood to Recommend

Always consider how many active contacts you have when choosing a marketing automation platform. This will help you to decode the pricing structure. Additionally, if you are going to be using a great deal of gated content, you want to be sure you have cloud based storage and not a system where you will need to pay additional fees for storage of your assets. This can add up quickly. Finally, be sure you choose a platform that allows you to learn in a custom way. Act-On is very good at understanding the level of competence a user has, and catering their implementation and training to that.

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Automated Marketing Meets Personalized Service