Act-On is great at tracking ROI and providing lead intelligence to sales team

We are using Act-On as an Agency partner - meaning that we use it for our own business but also support our clients who use the Act-On system. It solves a wide range of business problems, and each of our clients uses the program in a different way. Some clients like it for the increased intelligence they get from knowing who is using their website, others use it to run automated email marketing campaigns, while others use it to track their marketiong ROI tracking leads from capture through to close. It's a great tool for both marketing and sales departments, and helping them work together to capture leads.