Act-On is great at tracking ROI and providing lead intelligence to sales team
October 05, 2014

Act-On is great at tracking ROI and providing lead intelligence to sales team

Ricky Bandelin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Overall Satisfaction with Act-On

We are using Act-On as an Agency partner - meaning that we use it for our own business but also support our clients who use the Act-On system. It solves a wide range of business problems, and each of our clients uses the program in a different way. Some clients like it for the increased intelligence they get from knowing who is using their website, others use it to run automated email marketing campaigns, while others use it to track their marketiong ROI tracking leads from capture through to close. It's a great tool for both marketing and sales departments, and helping them work together to capture leads.
  • Tracking ROI from initial touch point all the way through to closing of the sale
  • In depth website visitor intelligence for sales team
  • Lead capture and tracking
  • List management interface is user friendly
  • Automated programs are user friendly and easy to setup
  • Reporting could be improved by offering more ways of exporting the data in the system and preparing customized reports.
  • Greater lead intelligence
  • Higher lead conversion
  • Greater lead capture
  • More accurate marketing ROI reporting
Act-On has better data availability and technology than HubSpot.
We'll be sure to renew act-on because our profitability on re-selling the system is excellent.
B2B and industrial companies are well suited for Act-On because of the CRM integration and the ROI tracking capabilities.