The most versatile and logical CRM I've come across
July 15, 2020

The most versatile and logical CRM I've come across

Harry Verma | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to sort through the applications we get to join our programs at Uprise. From initial interest, through interviews all the way to joining our programs. We also use it for our large and growing newsletter. It allows us to automate much of the selection process that would otherwise take a lot of hours.
  • Excellent for complicated user flows, mapping out emails depending on user behaviour. The simple flow chart way of creating automations is very easy for anyone with a logical thought process.
  • Fantastic at managing and segmenting large contact bases because you can tag people through automations depending on almost anything you can think of.
  • Very strong at deliverability, because it flags when spam warnings are there and gets us over 90% open rates.
  • It could have better options for templates and making emails look good on mobile.
  • ActiveCampaign has reduced hours worked by our selection team by about 3 man-hours per week.
Excellent for managing large, complex lists of contacts to nurture. And fantastic for morphing into a selection process CRM, because it's so versatile. I'd say it isn't suited to companies where deal volume is below 50 new leads per month, as this tool is built to handle complexity in a simple manner; and does that fantastically.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
9
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
7
Custom reports
9
API
8
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated