Great Email marketing tool and very affordable, especially for start up and medium size businesses
July 21, 2021

Great Email marketing tool and very affordable, especially for start up and medium size businesses

Valerie Saindon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Active Campaign is being used in our organization for email marketing: lead generation, email nurturing sequences, sending newsletters, etc. It has been an efficient way to stay engaged with our audience. We use it to promote our classes, events and workshop as well to promote new products, give free resources and competitions.
We also use it as a tool to remind people when they have subscribed to an event, the final details and the follow-up emails.
  • Automation for emails
  • Some good templates to choose from for both automation and emails
  • System is user friendly
  • The email design tool is not always very intuitive, making it hard to have emails looking as you want them
  • Form design could be improved
  • positive return on engagement
  • Sales for some of our events
  • Website visits
The email automation of Acitive Campaign made the choice very easy on why to go with them instead of Mailchimp.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Active Campaign is very appropriate for any small/medium business wishing to up game their email marketing. The automation tools and templates give you a lot of ideas on how you can stay engaged with your audience. I had most of the time a great help from the customer services team.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated