Best CRM for small businesses
July 28, 2021

Best CRM for small businesses

Andrew Boylan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Used across my whole organization. It addresses the main problem of automating a lot of tasks. The automation is so slick and makes life so much easier at my company. Not only do I use it for email automation - but also for a lot of tasks such as client experience, prospecting, and sales.

My favorite bit is how easy the automation is to set up - they are a simple drag and drop builder. This is by far the best automation builder there is on the market ahead of Hubspot, Mailchimp, and all the rest. The price is incredibly based on the features you get for the price.
  • Automations
  • Forms
  • Tagging for segmentation
  • Site tracking setup is a bit tricky without a tech background. My clients find it tricky to use.
  • Paying for the number of contacts you use is pretty annoying
  • When a contact unsubscribes they are still counted as contacts, therefore, increasing your bill - this is annoying
  • ROI
  • Task management
  • Time saving (automations)
  • Client customer experience
Automations are better with ActiveCampaign. You get more features for the price as well as much easier to use and has better deliverability reports as well better sender reputation which is very important especially today where loads of emails get sent to spam. Also, the UI is really slick and makes it so much easier to navigate

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Most suited for small businesses who need an automated outreach system for a great price. Very handy for automating other tasks such as outreach, client experience as well as others.

Not suited for bigger companies that have lots of traffic and revenue as I feel with more traffic the system gets a bit slow. Otherwise fantastic

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
6
Landing pages
1
A/B testing
1
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Data quality management
4
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social profile integration
10
Dashboards
10
Standard reports
8
Custom reports
10
API
9
Role-based workflow & approvals
9
Customizability
9