Does what it says and does it well
September 08, 2021

Does what it says and does it well

Thomas Joubert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to build a list of my clients and prospects, but more than that it allows me to have a very interesting insight about who is interested, when, where did they click on the e-mail, when they opened it, what title worked, what word... it's almost building a database of what should be said during a future interview. I created a system to give "ratings" to people so that I know if they are really interested, if they come back to read again the e-mail. Pretty cool.
  • Labelling prospects
  • Create Automation
  • Build custom e-mail including customer variables
  • Lack of consistency between the modules
  • Recognition of valuable users
  • Tips and tricks along the use
  • Emotional design
  • Helped me to clearly understand the way I should communicate with my clients
  • It helped me to reassure myself about the usefulness of my ideas
As I remember the price seemed more interesting even if Mailchimp sounded more fun in its communication with the user

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It suits for creating smart e-mailing campaign when you provide intelligence in analysing what happens.
It's not fully automated for those who don't really want to be involved in the process.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated