Switching to ActiveCampaign was easy!
September 09, 2021

Switching to ActiveCampaign was easy!

Michelle Duffy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use it to engage and sell potential customers. It has a ton of functionality. The best feature for me is to really see a diagram of the campaigns I am creating.
  • Great customer service.
  • Robust interface.
  • Different ways of segmenting customers.
  • It would be nice if they could offer quick videos right next to the function you are using. I usually go to youtube and have to waste time searching for someone with the best and shortest video.
  • The tagging can also have something added so that it can easily and automatically be put into past email addresses if I choose to do so.
  • Better in terms of switching from ClickFunnels email campaign software which was more expensive and not at as great.
  • Easier to pick up on customers when you can talk to them depending on what bucket they are in.
I like ClickFunnels for the sales funnels, but their email campaign part did not live up to my expectations. Theirs was pricier and did not have all the bells and whistles that Active Campaign offers.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

This tool is great for bigger companies. That is why I have a 9. For smaller companies, it is a little on the higher price side, but I understand it is because it is so robust. Love the functionality and the service by email or phone.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
Not Rated
Dashboards
9
Standard reports
10
Custom reports
9
API
7
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated