Item: ActiveCampaign
Rating: 10
Author: Jesta Phoenix

Use Cases and Deployment Scope

I send out my bi-weekly newsletter and special offer announcements to my clients and followers.

It takes the initial social media interest of followers one step further and warms them up to become clients. And it allows me to keep in touch with clients between bookings.
My newsletters come out regularly and my special offers are kept to a standard 10-line letter.

ActiveCampaign is simple to use for what you need it to do and becomes easily fancier when you need more! That’s what I love about it. I love the special relationship I have with my newsletter subscribers and I love writing, but I don’t like spending a lot of time trying to figure out a service.
So ActiveCampaign is perfect for me - it looks professional without too much input on my side!

Pros and Cons

Easy use
Professional design
Customer-focused

Hide features that are not in use to keep overwhelm low
Allow time zone setting
Send out my incoice via email

Return on Investment

I love writing newsletters again
My email list is continuously growing
I can easily switch to the next level of CRM when I’m ready.

Alternatives Considered

I’ve used another service before which constantly messed up my newsletters and made me almost quit writing them altogether.

I’ve been frustrated and didn’t feel like developing my CRM part of the business any further.

Now it’s easy to explore step by step in my own way and without frustrations.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

Well suited: you already have a well set-up business and want to take your CRM to the next level or you want to change from an annoying provider who didn’t get the job done.

Not suited: you are just starting out with the occasional newsletter. It’s easy to get overwhelmed.

I finally love writing newsletters again!

Software Version

Overall Satisfaction with ActiveCampaign