Love ActiveCampaign, glad that we switched
September 10, 2021

Love ActiveCampaign, glad that we switched

Jared Moore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for our business and it is built into the majority of our internal systems and processes. We not only use it as a sales CRM, but we also heavily rely on the automations component of ActiveCampaign. Additionally, we also integrate our existing client process with ActiveCampaign so that we can automate actions and remove busy work for our employees. Overall, ActiveCampaign has paid for itself many times over!
  • Easy to use CRM that Sales people can pick up quickly
  • Fantastic automations builder that is intuitive
  • Easy contact management
  • The import feature has given us trouble
  • Support has sometimes been slow to help us find solutions to import problems we have faced
  • Sales increased
  • More efficiency with internal communication
We used to use Infusionsoft and had lots of trouble using it frequently. ActiveCampaign is not only easier for our internal team to use, but has more features that we utilize at a cheaper price point that allows us to be more effective. Making the switch was a great move for us and also allows us to have better email deliverability.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is fantastic for a small to medium-sized organization. The price is right and doesn't break the bank if you are a startup or a small company that needs a solid customer relationship management tool to get the job done. Also, most of the features are pretty intuitive that can be picked up quickly with minimal training.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
7
Custom reports
6
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated