An amazing leap forward for email automation!
December 24, 2021

An amazing leap forward for email automation!

Johnny Ragin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

At Worship Sound Guy, we use ActiveCampaign to manage all of our sales email campaigns and to facilitate customer engagement via email. ActiveCampaign allows us to custom-tailor a customer journey that’s engaging and provides value to each individual on our email list. The automation functions in particular are crucial to operating our business successfully.
  • Creating automations and customer journeys easily.
  • Designing great looking emails.
  • Allowing for custom follow-up sequences based on our front-end sales platform.
  • The UI can be a little clunky at times.
  • A fully featured mobile app (or at least mobile compatibility for the website) would be amazing.
  • It’s been a bit disappointing to see that a few basic features (that are available on other ESP’s basic plans) are not available on ActiveCampaign’s Lite plan.
  • Increased sales!
  • Better communication with clients.
  • Easy setup and training.
ActiveCampaign is SO much better. We started with Mailchimp and hit its limitations so quickly. We then moved to ConvertKit and while it was significantly better, it didn’t have the ability to really customize a contact’s journey. Finally, we moved to ActiveCampaign and immediately went “THIS is what we’ve been looking for!”

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a great choice for any business that needs to communicate to a customer base quickly, efficiently, and in a way that’s customizable. ActiveCampaign is easy to understand and implement which makes it great for almost any use case. I’ve recommended it to several other people who’ve loved it.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
8
Landing pages
7
A/B testing
9
Mobile optimization
7
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
10
Event/webinar marketing
8
Social sharing and campaigns
7
Social profile integration
6
Dashboards
7
Standard reports
7
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated