Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Marketo in our day-to-day responsibilities. Primary responsibilities include creation of emails, smart campaigns, campaign folders and managing them. Each person in the team follows 3 email structure for a specific brand. During creation of campaign we also create smart lists for each campaign. We also do track using the smart list which becomes quiet easy for us to measure the performance. Recently had a training where we can get a combined report for all the campaigns in the campaign folder. This help to measure mixed of campaigns in a single report.

Pros and Cons

Creation of Folders and renanming of campaigns
Design studio - uploads is very user friendly
Sending samples is quit easy in this and can be send multiple people at a time
Something new which is approving and disapproving. Never came across like this in any platform yet.

Sometimes it gets lagged
Loading of pages become very slow
Sometime email changes are not reflecting
Preview of emails and the samples we send to check looks totally different at times

Using Marketo to Support Sales Goals

Product Launches
Lead Management
Prospecting / New Business

So we have webinars, roundtables, surveys & reports which we send the clients. Our goal is to have maximum registrations. Sometimes it becomes difficult to track the leads, but reports and email performance chart helps. Sending emails on daily and weekly basis that's what help us. We can clone the emails tweak it and schedule it as per the dates we want. So when we have big webinars or online event it becomes an primary tools for us to get the registrants.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

The best part of Marketo is to have automated emails. So I'll just share one of my experience where we had a large event and we need to send clients the emails on specific date. One option is to create the emails and schedule the emails on specific dates and the second is to create a smart list. The smart list makes the life of ours pretty easy. If you know how to play with Marketo smart list you'll love to set up email campaigns. You get tons of different criteria while setting up an email campaigns. :)

Market with Marketo

Modules Used

Overall Satisfaction with Adobe Marketo Engage