Market with Marketo
January 06, 2023

Market with Marketo

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ContentAI

Overall Satisfaction with Adobe Marketo Engage

We use Marketo in our day-to-day responsibilities. Primary responsibilities include creation of emails, smart campaigns, campaign folders and managing them. Each person in the team follows 3 email structure for a specific brand. During creation of campaign we also create smart lists for each campaign. We also do track using the smart list which becomes quiet easy for us to measure the performance. Recently had a training where we can get a combined report for all the campaigns in the campaign folder. This help to measure mixed of campaigns in a single report.

Pros

  • Creation of Folders and renanming of campaigns
  • Design studio - uploads is very user friendly
  • Sending samples is quit easy in this and can be send multiple people at a time
  • Something new which is approving and disapproving. Never came across like this in any platform yet.

Cons

  • Sometimes it gets lagged
  • Loading of pages become very slow
  • Sometime email changes are not reflecting
  • Preview of emails and the samples we send to check looks totally different at times
  • Product Launches
  • Lead Management
  • Prospecting / New Business
So we have webinars, roundtables, surveys & reports which we send the clients. Our goal is to have maximum registrations. Sometimes it becomes difficult to track the leads, but reports and email performance chart helps. Sending emails on daily and weekly basis that's what help us. We can clone the emails tweak it and schedule it as per the dates we want. So when we have big webinars or online event it becomes an primary tools for us to get the registrants.
100,000 to 250,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

The best part of Marketo is to have automated emails. So I'll just share one of my experience where we had a large event and we need to send clients the emails on specific date. One option is to create the emails and schedule the emails on specific dates and the second is to create a smart list. The smart list makes the life of ours pretty easy. If you know how to play with Marketo smart list you'll love to set up email campaigns. You get tons of different criteria while setting up an email campaigns. :)

Adobe Marketo Engage Feature Ratings

9.4
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
8.7
Lead nurturing automation
8
Data quality management
10
Automated sales alerts and tasks
8
10.0
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
9.3
Dashboards
10
Standard reports
9
Custom reports
9
8.7
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
9

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